Brand Development Manager – Red Bull
Listed on 2026-02-12
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Business
Business Management, Business Development, Business Administration, Operations Manager
Overview
Company Overview: Southern Glazer’s Beverage Company of Massachusetts and Rhode Island is part of Southern Glazer’s Wine & Spirits, the world’s pre-eminent distributor of beverage alcohol, proudly a multi-generational, family-owned company with operations in 47 states plus the District of Columbia, the Caribbean, and Canada. We offer an array of careers focused on delivering a captivating and rewarding experience. We challenge our colleagues every step of the way and provide them with tools to grow, succeed and accomplish their personal and professional goals.
Together, we can deliver the highest quality service to each of our customers and put you on the career path you’ve been looking for.
The Brand Development Manager is the company’s supplier liaison responsible for the dedicated management of all aspects of their assigned supplier’s programs and product management. The role includes managing, coordinating and assisting in the marketing, sales execution, and financial stability of the existing and assigned brands or portfolios. Responsibilities include monitoring and tracking supplier and management goals and programs, extracting and analyzing sales program data, developing and maintaining reports that meet supplier and management reporting requirements, spending time in the field with both on and off premise accounts, providing continual communication of tracking and program analysis to the supplier, management and the sales force, coordination of supplier planning and review meetings, scheduling of tastings, product management to ensure appropriate inventory levels and pricing controls focused on achieving program objectives and competitive marketability, pricing and profit management and A/R management.
Daily/PositionResponsibilities
- Work with assigned suppliers to develop programming, analyze pricing, analyze market conditions and take appropriate actions needed to attain market goals and dominance.
- Manage brands to achieve annual individual brand goals in terms of delivering profit, territory share, volume, distribution by size and market presence.
- Monitor inventory to maintain proper levels, working with appropriate SGBC personnel to achieve.
- Closely monitor trade information media and resources. Dissemination of the appropriate information for tool & sales development throughout the appropriate personnel at SGBC.
- Work with Sales Director to develop marketing strategies for existing and assigned brands.
- Closely monitor and track program spending, price support mechanisms, and budgets/grants associated with them, to maintain healthy GP and sustainable business practices.
- Manage supplier accounts receivable and prompt payments of invoices.
- Utilize a variety of BI tools and reporting systems to analyze pricing models and GP, including key factors behind gains/losses, and locate opportunities to improve where possible.
- Responsible for seeing that all reports, compliance issues or other supplier required information is collected and provided as needed.
- Communicate all pertinent information to appropriate SGBC personnel to ensure brand market plans are implemented and executed.
- Develop successful working relationships with key off and on-premise accounts within the market to secure maximum presence.
- Represent company at supplier events.
- Bachelor’s degree in marketing or related field
- 1-3 years related marketing and beverage industry work experience preferred.
- Strong financial background or understanding.
- Skilled at planning and coordinating all aspects of event management
- Must have a flexible work schedule and be able to respond to the demands of the marketplace by planning time and activities to achieve company objectives.
- Must be 21 years of age
- Ability to lift up to 50 pounds
- Must have a valid driver license, vehicle and a responsible Motor Vehicle Record
- Experience with Microsoft Word, Excel, PowerPoint is required
- Requires professional presentation and communication skills, both written and verbal.
- Strong Analytical, Critical-thinking, and Problem-solving skills
- Proven organizational and time-management skills.
- Strong interpersonal, and…
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