Director, Retail & Attractions

Overview

Pay: $90,000 - $105,000 annually. The Director of Retail & Attractions brings joy to families by leading the retail, attractions and entertainment teams to success. This role exists to build excellent teams, train and coach members to reach their potential as they facilitate fun and memorable experiences for guests. This position exists to execute the retail, attractions and entertainment strategies and SOPs, draw performance insights from trend analysis and business KPIs, develop lodge action plans based on those insights and measure results to adjust strategy as appropriate.

Essential Duties & Responsibilities

• Responsible for the daily operation of all retail areas including gift shops and attractions
• Oversees all merchandising functions including store display and design, inventory, tracking and analyzing, merchandise purchasing, par levels and pricing, merchandise/materials sourcing. Manages staff of managers, supervisors, leads, pack members including interviewing, hiring, scheduling, performance reviews, and corrective action
• Drive employee engagement and ensure employees deliver sales based services by engaging every guest, every time
• Provide training and coaching for team on how to deliver guest experience and revenue results
• Build a comprehensive retail & attractions strategy by outlet ensuring that the strategy aligns with overall corporate strategic direction
• Owns, drives and grows the entertainment function within the lodge focused on character activations, kids activities and family experiences
• Build and maintain accurate budgets including building framework for annual & five year planning and capital needs at the lodge
• Act as the key liaison & primary point of contact on all retail/attractions related projects, builds, initiatives and ensure budgets and timelines are being adhered to
• Discern insights based on market and guest population trends, key business performance metrics and operational feedback to develop plans and forecasts for the retail & attractions business by outlet/by lodge
• Partner in developing key retail reporting targeted at deeper insights into what is driving the retail & attractions businesses and adjusting course in real time
• Partner with peer teams on integration of key initiatives that cross divisions such as Attractions, Food & Beverage, Operations, Rooms, etc.
• Serve as the key point of contact for onsite FEG Arcade manager and assist in communications to corporate on arcade related issues and performance
• Act as the primary liaison for lodge related retail & attractions technology needs and collaborate with Corporate/lodge IT to deliver tools and processes required to move the business forward in line with strategy
• Ensure all retail & attractions and entertainment standard operating and preventative maintenance processes are being executed in the lodge
• Assists the General Manager in everyday operations of the Resort with scheduled Manager on Duty shifts
• Ensures that all Retail and Attractions and Entertainment areas achieve high standards in cleanliness, safety, presentation and service

Basic Qualifications & Skills

• Associate degree in Business Administration or a related field, Fashion Merchandising or equivalent experience
• Minimum 5 years of experience in Parks, Resorts and/or Gaming Retail operations management
• Demonstrated experience in leading broad and diverse teams, developing strategy, managing projects/initiative timelines and major initiatives including capex coordination, project delivery, new resort retail location design
• Strong financial acumen including experience building and managing multi-department budgets
• Strong presentation and writing skills with knowledge of PowerPoint, Keynote, MS Word, MS Excel
• Demonstrated organizational skills, attention to detail, and ability to meet deadlines

Desired Qualifications and Traits

• Bachelor's degree in Business Administration or a related field, Fashion Merchandising or equivalent experience
• Experience working with C-suite executives on strategy communication
• Demonstrated communication and team-building skills

Physical Requirements

• Ability to lift 30 lbs.
• Ability to sit, stand and/or walk for long periods of time
• Ability to bend, stretch and twist

Estimated Salary Range:

$90,000 - $105,000 annual base salary

An employee's pay position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of Great Wolf's total compensation package. Other rewards may include annual bonuses, a Paid Time Off policy, and other perks.

This document contains the required equal employment opportunity and affirmative action language in accordance with 41 CFR 60-1.4(a), 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination and require affirmative action…