Sales Business Analyst

We are seeking an experienced Sales Business Analyst whom will be responsible for analyzing sales data, market trends, and business performance to support the sales team's efforts in meeting and exceeding targets. The role involves creating reports, dashboards, and models to provide actionable insights and recommendations that help drive sales growth and optimize business strategies. The analyst works closely with cross-functional teams to ensure alignment between sales strategies and overall business goals.

• Data Analysis & Reporting - Analyze sales data, market trends, and customer behaviors to identify patterns, opportunities, and areas for improvement. Develop and maintain sales reports, dashboards, and KPIs to track performance against targets.
• Sales Forecasting & Planning - Support the sales team in developing accurate sales forecasts and business plans based on historical data, market analysis, and sales trends. Use predictive analytics and modelling techniques to anticipate future sales performance and market conditions. Collaborate with finance and operations to align sales forecasts with inventory and production planning.
• Market Research & Competitive Analysis - Conduct market research to stay informed about industry trends, competitor activities, and customer preferences. Analyse competitive data to benchmark OEM sales performance against industry standards and identify areas for competitive advantage.
• Business Strategy - Work with the sales team to develop and refine sales strategies based on data-driven insights. Assist in the evaluation of sales initiatives, campaigns, and promotions to determine their effectiveness and ROI. Provide recommendations for optimizing pricing, product mix, and distribution channels to maximize sales and profitability.
• Sales Performance Evaluation - Monitor and evaluate the effectiveness of sales strategies, initiatives, and individual sales performance. Identify and analyse key drivers of sales performance. Support the development of incentive programs and performance management tools to drive sales force effectiveness
• Process Improvement - Identify and recommend process improvements to enhance the efficiency and effectiveness of the sales function. Collaborate with IT and other departments to implement data management systems and tools that streamline sales reporting and analysis.

• Matric
• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
• An MBA or equivalent advanced degree is a plus
• 2-3 years of experience in sales analysis, business analysis, or a related role, however within the automotive industry is preferrable