Sales Representative

Sales Representative – Equipment, Automation & Service

Position Summary

The Sales Representative is responsible for developing new business and growing existing customer relationships through the sale of OEM equipment, replacement and spare parts, service work, maintenance contracts, and industrial automation solutions.

The primary focus of this position is selling OEM equipment to customers in the 5-gallon bottled water industry , while also actively developing new business opportunities for robotic palletizing, robotic automation, material handling, and end-of-line automation across a variety of manufacturing industries.

The Sales Representative will also be responsible for developing the company's aftermarket business , including replacement parts, spare parts, service work, preventive maintenance, repair work, and maintenance agreements. The expectation is that the representative will continually look for opportunities within existing customer accounts to generate additional revenue and strengthen long-term customer relationships.

The successful candidate will be expected to be proactive in identifying opportunities, developing customer relationships, understanding customer operations, and bringing forward solutions that improve productivity, efficiency, labor utilization, equipment reliability, and safety.

Initially, the Sales Representative will work closely with senior sales and engineering personnel on more complex automation opportunities. The expectation is that the Sales Representative will develop the technical knowledge and sales experience necessary to increasingly manage equipment, aftermarket, service, and automation opportunities independently.

Essential Responsibilities

Equipment Sales & Account Development

• Develop new business and expand relationships with existing customers.
• Proactively sell OEM equipment and related solutions within the 5-gallon bottled water industry.
• Develop a strong understanding of the company's equipment, capabilities, and value proposition.
• Identify customer needs and recommend equipment solutions that address operational requirements.
• Conduct regular customer visits and maintain consistent communication with key accounts.
• Develop relationships with decision-makers, plant managers, operations personnel, engineers, maintenance personnel, and other key customer contacts.
• Prepare and present quotations, proposals, and sales presentations.
• Follow opportunities from initial contact through proposal, negotiation, and close.
• Develop strategies to grow existing accounts and identify additional equipment opportunities.
• Maintain an active sales pipeline and provide accurate forecasts of expected business.

Parts, Service & Maintenance Sales

• Proactively solicit and sell replacement parts, spare parts, wear parts, and other equipment-related components to existing and prospective customers.
• Develop an understanding of customers' equipment, operating conditions, maintenance requirements, and critical spare-part needs.
• Identify opportunities to establish recurring parts business and become a preferred supplier for customer replacement and spare parts.
• Solicit and sell equipment service, repair, troubleshooting, field service, and maintenance work.
• Identify opportunities for preventive maintenance programs and recurring service agreements.
• Develop and sell maintenance contracts and service agreements that provide customers with ongoing equipment support and reliability.
• Regularly review customer accounts to identify aging equipment, recurring failures, maintenance requirements, and other opportunities for parts and service work.
• Work closely with service, maintenance, engineering, and project management personnel to develop appropriate scopes of work and pricing.
• Follow parts and…