Channel Sales Manager

Overview

Reli. is a high‑growth eCommerce company doing high 8‑figures in annual revenue, primarily through Amazon and our Shopify store. We service 10,000+ orders daily for over 1,000,000+ unique customers, including Marvel, Domino’s, and Lululemon. Our culture is upbeat and dynamic, and we’re proud of the innovation and speed we bring to the industry.

Reli.’s catalog—trash bags and can liners, polymailers, food service disposables, gloves and PPE, paper bags, food storage, and more—is already a proven business  B2B opportunity here is large and under‑penetrated outside Amazon.

Buyers: office managers, warehouse and procurement leads, facility managers, restaurant operators, and hospitality buyers. The sales approach is relationship‑driven, volume‑focused, and repeatable.

Rel.ai is an agentic intelligence layer for eCommerce sellers—a copilot that thinks, analyzes, and acts across advertising, product, and supply‑chain decisions. Launching in 2026, this is a greenfield commercial motion with no existing playbook.

Buyers: CTOs, VPs of eCommerce, founders of scaling DTC brands. The sales approach is consultative, technically engaged, and high‑stakes.

• You’re the first dedicated hire across both tracks with no legacy process to inherit and real influence over how both get built.
• Reporting directly to the Founder/CEO with genuine visibility into company direction.
• Own the full commercial motion for Rel.ai from launch day one—outbound, demos, pricing, negotiation, close, and expansion.
• Source and close B2B deals across Reli.’s physical catalog through outbound outreach, conferences, and network development.
• Manage mid‑market buyer relationships and build an enterprise pipeline for Year 2 revenue.
• Build the initial ICP, prospecting playbook, and demo narrative for Rel.ai from scratch.
• Feed weekly product signals back to the Rel.ai team based on field insights.
• Set up CRM (source attribution, pipeline review structure, stage‑gate criteria for both tracks).
• Document sales processes for physical products and Rel.ai—separately designed because the motions differ.
• Mandate KPI dashboards and AI‑native tooling stack for research, prospecting, and pipeline analytics.
• Manage one direct report from day one, design their evolved role and compensation structure in the first 60 days, and hire additional team members (target 3–5 by end of Year 2).
• Develop and maintain a high‑visibility role with regular exposure to leadership and defined growth pathways.
• Thrill in ambiguity and thrive when the playbook is still being written.
• Operate with AI‑native sales tools from day one.

• Bachelor’s degree in business, marketing, communications, or a related field.
• 6–10 years of B2B sales experience with a consistent track record of meeting or exceeding quota.
• Proven comfort running two distinct sales motions simultaneously—physical goods and software—or a similar split.
• Real player‑coach experience: personal quota plus coaching and mentoring scope.
• Comfortable building pipeline from scratch; cold outreach, conferences, and network building.
• Systems thinker: writes SOPs naturally and treats CRM hygiene as part of the craft.
• Thrives in ambiguity; does best work when the playbook is still being written.
• Genuine, current knowledge of AI‑native sales tools—actual use, not just familiarity.

• SaaS or early‑stage software sales experience.
• Physical goods, distribution, food service, hospitality, or packaging B2B experience.
• Retail channel or big‑box buyer experience.
• Early‑stage or high‑growth company background (50–200 employees).
• Hands‑on experience deploying AI sales tooling for research, prospecting, or pipeline analytics.

• High‑visibility role with regular exposure to leadership.
• Defined growth plan with structured opportunities for promotion and raises.
• Hybrid schedule:
  Cerritos HQ, in‑office Tuesdays and Thursdays; remote Mondays, Wednesdays, and Fridays.
• 15 days paid time off to start, +1 per year of tenure.
• 11 paid holidays (in addition to PTO).
• Medical, dental, and vision coverage (Blue Shield PPO or HMO).
• 401(k) with employer match.
• Monthly wellness stipend up to $260.
• Life insurance.
• Regular team events and happy hours.

Reli. is headquartered in Cerritos, CA. Our work‑from‑home days are Mondays, Wednesdays, and Fridays, and in‑office days are Tuesdays and Thursdays.

Reli. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.