Director of Mobile Games User Acquisition
Job in
Champaign, Champaign County, Illinois, 61820, USA
Listed on 2026-06-17
Listing for:
Numrah
Full Time
position Listed on 2026-06-17
Job specializations:
-
Entertainment & Gaming
Job Description & How to Apply Below
About the role
We're looking for a Director of User Acquisition to lead paid growth for our flagship mobile MOBA game, while also providing strategic direction to UA efforts across our broader app portfolio.
This is a strategic role with real hands‑on ownership. You'll set the channel strategy, own ROAS targets, manage a team of 2–5 UA specialists, and work closely with creative and data to build scalable, profitable acquisition systems. The goal isn't just growth — it's profitable growth.
What you'll own- Full P&L; ownership of UA spend for the flagship game — scaling volume while maintaining ROAS positivity in Tier 1 and Tier 2 markets
- Define and execute the channel strategy across Meta and Google, with a clear expansion roadmap
- Lead, coach, and grow a UA team of 2–5 specialists — setting priorities, reviewing performance, and developing talent
- Partner with the creative team to brief, test, and iterate on performance creatives at scale
- Build and maintain reporting frameworks that connect spend to LTV, not just installs
- Provide UA direction and strategic input to other app teams across the portfolio
- Collaborate with product and data teams on measurement infrastructure, MMP setup, and attribution strategy
- 5+ years in mobile UA, with at least 2 years in a lead or director-level role
- Proven track record scaling a mobile game profitably — Tier 1 and/or Tier 2 markets, with clear ROAS discipline
- Deep platform expertise in Meta Ads and Google UAC — campaign architecture, bidding logic, creative testing frameworks
- Strong fluency with LTV modeling, cohort analysis, and ROAS-based decision‑making
- Experience managing or mentoring UA specialists and reviewing their work at a strategic level
- Comfortable working with MMPs (Adjust, Apps Flyer, or equivalent) and building attribution clarity
- Ability to communicate UA strategy clearly to non-UA stakeholders — product, finance, leadership
- Experience with DSPs or programmatic beyond Meta/Google
- Familiarity with AI-powered creative production pipelines
- Cross-vertical UA experience (gaming + other app categories)
- Background in markets with strong gaming cultures:
South Korea, Taiwan, Saudi Arabia, MENA, or similar
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