Web & Email Specialist

Position Overview

We are seeking a detail-oriented and performance-driven Web & Email Specialist to support the execution and optimization of our digital marketing and ecommerce initiatives. This role will be responsible for managing our email platform and execution, website merchandising and scheduling, SEO optimization, and reporting across digital channels.

The ideal candidate combines strong organizational skills with analytical thinking and a passion for creating seamless customer experiences driven by data.

• Build and schedule email marketing campaigns and flows.
• Execute A/B testing, segmentation, and personalization strategies to maximize email performance.
• Monitor campaign performance and optimize based on KPI’s.
• Maintain email deliverability best practices and monitor list health.
• Manage subscriber lists, audience segmentation strategies, and customer data uploads.
• Support email flow and page creation.

• Maintain and update website content: collections, landing pages, banners, and promotional messaging.
• Execute web merchandising strategies to support product launches, campaigns, seasonal initiatives, and specific promotions.
• Schedule and manage homepage updates, featured products, navigation updates, and category merchandising.
• Ensure product organization and tagging align with customer experience goals.
• Monitor website functionality and identify opportunities for UX improvements.

• Support SEO initiatives including metadata optimization, keyword implementation, and content structure.
• Conduct keyword research and identify opportunities to improve organic visibility and search rankings.
• Optimize website content and product pages for search performance and discoverability.
• Monitor SEO performance and accessibility to maintain optimal health a
• Stay informed on SEO best practices, algorithm updates, and ecommerce search trends.

• Maintain reporting across email marketing, website performance, SEO, and ecommerce initiatives.
• Analyze campaign KPIs including open rates, click-through rates, conversion rates, revenue attribution, and engagement trends.
• Track website merchandising and content performance using Shopify analytics.
• Create recurring performance summaries and actionable insights for internal leadership.
• Identify opportunities for optimization through data analysis and reporting trends.

• 2-4 years of hands‑on experience in Search Engine Optimization and Merchandising
• Experience with Email Marketing platforms and segmentation.
• Familiarity with ecommerce platforms such as Shopify,
• Understanding of SEO fundamentals and website optimization best practices.
• Working knowledge of Google Analytics
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects and deadlines in a fast‑paced environment.
• Availability to work outside or work hours/weekends.
• Strong communication and collaboration skills.

• Knowledge of HTML/CSS for email or web content editing.
• Passion for collegiate athletics, with special consideration for Illinois, Indiana, or Iowa State.

Gameday Spirit Fanstore, located in Urbana, IL, began as Gary & Al's Sporting Goods in 1986, before transitioning to a fanstore in 1998 with its name change to Gameday Sports. The store's true transformation came with the rebranding in 2014 as Gameday Spirit Fanstore, when a second retail location was opened in Urbana-Champaign. The company's mission is to provide the best value and selection of Illinois merchandise to fans and alumni of the University of Illinois both in-store and online at  In addition to its retail stores and online presence, Gameday Spirit is also the official concessionaire for all University of Illinois varsity athletic events.

In 2021 Gamday Spirit expanded its portfolio by acquiring TIS, Inc., expanding to a presence in Indiana and Ohio. As well as being awarded by Ohio University, Northwestern University, and Ball State University as official partners in 2023, and Iowa State in 2026, Gameday Spirit continues to grow.