Digital Marketing Media Specialist

Overview

Google Ads experience required. Position can be based out of Champaign, Bloomington, or Peoria. This is a position within the Marketing Department. The Digital Marketing Media Specialist is responsible for planning and buying digital marketing campaigns and analyzing analytics. In this role, you will build the strategy, manage ad placement, and track analytics for paid media campaigns. You will work on leading advertising platforms and collaborate with a talented marketing team to achieve service line and company growth goals.

• Plan, execute, and optimize advanced paid media campaigns across Google Ads, Search Ads 360, Meta, and Microsoft Ads.
• Oversee day‑to‑day campaign management, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization.
• Implement local SEO strategies such as targeted local keyword optimization.
• Manage Google Business Profiles, including Google Business Locations and Physician listings.
• Proactively identify growth opportunities, propose impactful solutions, and implement strategies to improve ROI and ROAS.
• Design and run A/B and multivariate tests, analyze performance data, and adjust campaigns based on insights.
• Conduct competitive and market analysis to stay ahead of industry trends and adjust targeting strategies accordingly.
• Track and interpret key performance metrics and present actionable insights to leadership.
• Leverage AI‑driven tools for automation, ad copy, analysis, and reporting.
• Collaborate closely with cross‑functional marketing teams to align paid media initiatives with overall business objectives.
• Stay current on paid media innovations, platform updates, and cybersecurity market trends to maintain a competitive edge.

• 3–5 years of hands‑on paid media experience with proven success.
• Expert‑level knowledge of Google Ads, Search Ads 360, Microsoft Ads, and Meta.
• Strong understanding of digital marketing and business KPIs.
• Proven success with A/B and multivariate testing.
• Proficiency in analytics platforms such as Google Analytics, Microsoft Power BI, and Adobe Analytics.
• Exceptional problem‑solving skills, attention to detail, and the ability to thrive in a fast‑paced, deadline‑driven environment.
• Excellent written and verbal communication skills, with the ability to simplify complex data for diverse audiences.
• Relevant certifications (Google Ads, Microsoft Ads) preferred.
• Experience with automation, scripts, or bulk campaign management tools is a plus.
• Familiarity with AI‑assisted creative tools (Copilot, ChatGPT, Gemini, Jasper).

The compensation range for this position is $30.84 per hour – $53.04 per hour. This represents a good‑faith minimum and maximum range for the role at the time of posting by Carle Health. The actual compensation offered to a candidate will depend on a variety of factors including, but not limited to, the candidate’s experience, qualifications, location, training, licenses, shifts worked, and compensation model.

Carle Health offers a comprehensive benefits package for team members and providers. To learn more visit careers.carlehealth.org/benefits.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, or basis of disability or any other federal, state, or local protected class. Carle Health participates in E‑Verify and may provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I‑9 to confirm work authorization.