Senior Lifecycle Automation Manager

Responsibilities

• Proactively dive into product telemetry and user data to discover, design, and execute multi-channel strategies that drive measurable Self-Serve ACV, NNAOV, and retention
• Aggressively identify and eliminate manual marketing workflows
• Leverage AI tools and Agentforce to automate campaign localization, A/B test analysis, and routine reporting
• Leverage Salesforce Marketing Cloud (SFMC) and native AI to build complex, dynamic audience lists and segmentation
• Design and execute behavior-triggered journeys across a modern Customer Engagement Platform (Email, Push Notification, In-App Messaging)
• Partner with Data Science to pipe predictive AI scoring (e.g., Mad Kudu) and verified web data directly into our automation platforms to identify high-intent upgrade cohorts (PQLs) and at-risk churn segments before the user acts
• Partner closely with Marketing Ops, Product Management, and Data Science to define the technical requirements needed to scale our lifecycle infrastructure

• 5-7 years of lifecycle automation, growth engineering, or highly technical marketing operations in a B2B SaaS/PLG environment
• Must be highly technical, naturally curious, and comfortable operating at the intersection of marketing, data science, and AI
• Proven track record of leveraging AI tools and Salesforce Marketing Cloud (SFMC) to automate marketing processes, segment complex audiences, and generate predictive insights
• Demonstrated ability to independently source and drive material business results (ACV/Revenue/MAU) without relying on prescriptive, top-down execution briefs
• Deep understanding of product-led growth principles and experience in leveraging product signals to drive customer acquisition, activation, and seat expansion
• Demonstrated experience planning and executing automated programs across Email, Mobile Push, and In-App messaging
• Advanced analytical skills including complex A/B testing, cohort analysis, conversion rate optimization, and familiarity with unified event architecture
• Effective communication with peers and senior leaders, capable of translating complex technical concepts into clear business outcomes