Organic Social Media Coordinator - Stratum Med

Overview

The Organic Social Media Coordinator will be responsible for the day-to-day execution of our organic social media strategy across multiple platforms. This role is crucial for engaging our diverse mix of shareholders, building brand awareness, and fostering a strong online community. The Coordinator should be a creative self-starter with exceptional organizational skills who can manage a high volume of original content from concept to execution within a structured approval process.

Certifications:

,

Education:

Bachelor's Degree:
Public Relations;
Bachelor's Degree:
Journalism;
Experience In Lieu of Education;
Bachelor's Degree:
Related Field;
Bachelor's Degree:
Advertising;
Bachelor's Degree:
Marketing;
Bachelor's Degree:
Communications,

Work Experience:

Content Strategy and Planning

• Shareholder
  
  Collaboration:
  
  Work closely with a diverse group of shareholders and departments to gather content ideas, align on messaging, and ensure brand consistency across all accounts.
• Content Calendar Management:
  Develop, maintain, and manage a multi-platform social media content calendar, ensuring timely, relevant, and consistent posting aligned with organizational objectives and key dates.
• Trend Monitoring:
  Proactively research and stay current on social media trends, platform updates, best practices, and algorithm changes to maintain maximum reach and engagement.

Content Creation and Execution

• Original Content Creation:
  Ideate, write, and produce engaging, high-quality, and platform-specific organic content (text, images, short-form video, stories) for all assigned social media channels (e.g., Instagram, Facebook, Linked In, Tik Tok, You Tube, Pinterest, etc.).
• Graphic Design:
  Create visually compelling graphics and digital assets using Canva or Adobe Creative Suite (Photoshop, Illustrator, etc.) to support social media posts and campaigns.
• Approval Workflow:
  Manage all content through an established internal review and approval process, ensuring all posts adhere to brand guidelines, legal requirements, and stakeholder sign-off.

Community Management & Engagement

• Audience Interaction:
  Actively monitor all social channels, engaging with followers by responding to comments, direct messages, and inquiries in a timely, professional, and on-brand voice.
• Social Listening:
  Monitor online conversations for brand mentions, relevant industry news, and potential reputation issues, escalating critical items to the appropriate internal teams.

Reporting and Analysis

• Performance Tracking:
  Track, measure, and analyze performance across all organic social media platforms using native platform analytics and reporting tools.
• Reporting:
  Prepare regular monthly reports on key metrics (engagement, reach, impressions, follower growth, website traffic) and provide data-driven recommendations for optimizing future content strategy and campaigns.

Marketing Team Meetings:
Attend weekly Marketing team meetings to report on social media performance, discuss upcoming campaigns, and align content creation priorities with broader marketing initiatives.

Campaign Briefing & Planning:
Review and translate marketing campaign briefs into platform-specific social media content strategies and content calendars. Regularly collaborate with the Marketing Manager (direct report) to ensure the organic social media voice, tone, and messaging are consistently aligned with the overall brand strategy. Conduct continuous research on emerging social media platforms, industry news, competitor activities, and algorithm updates to inform content strategy.

Find it here.

Discover the job, the career, the purpose you were meant for. At Carle Health, we're committed to fostering a workplace where every team member feels valued, respected and empowered, where passion and purpose come together to positively impact the lives of our patients and our communities. Find it all at Carle Health.

Our nearly 17,000 team members and providers work together to support patient care across central and southeastern Illinois. We’ve grown to include eight, award-winning hospitals and a multispecialty provider group with more than 1,500 doctors and advanced…