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Product Marketing Intern: Data-Driven GTM & Market Insights

Job in Champaign, Champaign County, Illinois, 61825, USA
Listing for: Jobtailor
Apprenticeship/Internship position
Listed on 2026-07-13
Job specializations:
  • Marketing / Advertising / PR
    Market Research, Product Marketing, Marketing Strategy
  • Business
    Marketing Strategy
Job Description & How to Apply Below

Responsibilities

  • Conduct thorough market research to assess where our products stand compared to competitors in terms of positioning, messaging, and value proposition.
  • Analyze trends, customer feedback, competitor strategies, and other data to provide actionable insights to the Product Marketing, Product, and Commercial teams.
  • Contribute to product prioritization decisions by using data to assess strategic and product fit in specific market segments and suggest potential areas for growth.
  • Assist in the development of product briefs and GTM plans with internal and external stakeholders, including sales, product development, and marketing teams.
  • Support the creation of presentations, one-pagers, and other materials required by the team to communicate key strategies.
  • Collaborate cross-functionally to ensure alignment between teams such as Product Development, Sales, and Marketing during strategic planning.
  • Develop monitoring dashboards, AI tools, analytics, and related processes to track product development priorities and initiative progress.
Requirements
  • Currently pursuing or recently completed a degree in Marketing, Business Administration, Math, Data Analytics, Finance, Economics or related fields.
  • Senior standing, May 2026 graduate
  • Strong analytical skills and experience interpreting and visualizing data to identify trends and strategic opportunities.
  • Familiarity with data analysis tools (e.g., Excel, Google Sheets) and market research techniques; experience with tools like Tableau or Power BI is a plus.
  • Exceptional communication skills, both verbal and written, with the ability to express complex ideas clearly and effectively.
  • Strong organizational skills and ability to work on multiple projects simultaneously in a deadline-driven environment.
  • Interest in product marketing strategy, positioning, and customer insights.
  • Collaborative, curious, and a self-starter who thrives in a team-based culture.
  • General interest in Fintech.
Hard Skills
  • market research
  • data analysis
  • data visualization
  • product prioritization
  • strategic fit assessment
  • product brief development
  • GTM planning
  • analytics
  • trend analysis
  • customer insights
Soft Skills
  • analytical skills
  • communication skills
  • organizational skills
  • collaboration
  • curiosity
  • self-starter
  • time management
  • teamwork
  • problem-solving
  • adaptability
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