Content Strategist

• Lead content strategy and copy development across digital marketing channels
• Develop and execute content strategies supporting business goals, customer needs, and digital marketing objectives
• Write and oversee marketing copy for product pages, campaign landing pages, thought leadership content, client stories, email campaigns, virtual events, and multimedia assets
• Serve as a copywriting leader and optimize content for engagement, SEO, and conversion
• Collaborate with Marketing, Product, UX, SEO, Analytics, Creative, and Compliance teams
• Deliver cohesive content experiences across digital channels and customer touchpoints
• Establish and maintain voice, tone, messaging, editorial standards, and content governance best practices
• Measure and improve content impact using a data-driven approach
• Strengthen brand authority, customer engagement, conversion, and business growth

• Bachelor's degree, or equivalent work experience
• Five or more years of experience in content strategy, content marketing, copywriting, digital marketing, or a related field
• Demonstrated experience creating and executing content strategies for digital channels
• Strong writing, editing, and storytelling skills
• Experience developing customer-focused marketing content
• Experience collaborating with cross-functional business partners to deliver content solutions supporting business objectives
• Exceptional copywriting, editing, and storytelling skills
• Expertise in digital content strategy, product marketing, and web content development
• Strong understanding of SEO, customer journey mapping, and content performance optimization
• Proven ability to influence stakeholders and lead cross-functional content initiatives
• Data-driven approach to measuring and improving content impact
• Ability to comply with U.S. Bank policies and procedures, including the Code of Ethics and Business Conduct and workplace conduct and safety policies

Demonstrates expertise in content strategy and copy development across digital marketing channels, with a strong focus on SEO, customer engagement, and data-driven content performance optimization. Proven ability to collaborate with cross-functional teams to deliver cohesive content experiences that support business objectives.

• Content Strategy Development
• Copywriting and Editing
• SEO Optimization
• Cross-Functional Collaboration
• Data-Driven Content Measurement

• Content Strategy
• Copywriting
• Digital Marketing
• SEO
• Content Performance Optimization
• Customer Journey Mapping
• Product Marketing
• Web Content Development
• Storytelling
• Content Governance

• Collaboration
• Influencing Stakeholders
• Leadership

• Bachelor's Degree

• Digital Marketing Channels
• Content Marketing
• Customer Engagement
• Brand Authority
• Content Solutions