Field Marketing Lead

Position Overview

The Field Marketing Lead is responsible for driving regional marketing performance by partnering with dealers and cross-functional teams to deliver revenue-generating marketing programs. This role translates enterprise marketing strategy into localized activation that builds brand strength, accelerates demand, and improves dealer business outcomes.

Serving as a strategic marketing partner and change agent, this role enables dealers to adopt modern marketing practices, optimize marketing investments, and connect marketing performance to measurable business results. The Field Marketing Lead collaborates closely with Commercial, Marketing, Dealer Operations, and Solutions teams to ensure alignment and effective execution across the dealer network.

Success in this role requires strong capabilities in demand generation, data-driven decision making, stakeholder influence, and dealer enablement within a dealer/distributor-based business model.

• Partner with dealers and internal stakeholders to develop and execute data-driven marketing programs that generate demand, improve lead quality, and increase conversion rates.
• Collaborate with dealer sales & marketing stakeholders to build and operationalize annual marketing plans aligned to regional commercial priorities and measurable business outcomes.
• Use marketing performance data to identify trends, uncover opportunities, and optimize campaign effectiveness and return on marketing investment.
• Serve as a subject matter expert on digital marketing, CRM systems, and demand generation strategies, supporting adoption and effective use across the dealer network.
• Provide consultative guidance and coaching to dealers to strengthen marketing capabilities, improve execution, and connect marketing activities to business results.
• Enable consistent and effective representation of the International brand across digital and physical customer touchpoints.
• Influence and align cross-functional stakeholders-including Sales, Parts & Service, Financing, and Dealer Operations-to support integrated go-to-market strategies and adoption of the solutions portfolio.
• Support the implementation and adoption of new marketing tools, programs, and processes, guiding dealers and stakeholders through change with clear communication and support.
• Monitor market trends, customer behavior, and competitive activity to inform regional marketing strategies and recommendations.
• Build and maintain strong, trust-based relationships with dealers and internal partners to support long-term business success.
• Travel as needed to support dealer engagement, training, and program execution (approximately 50% or more).
• Maintain professional and technical knowledge through continuous learning and industry engagement.
• Contribute to team objectives and participate in cross-functional initiatives as needed.

• Bachelor's degree and at least 5 years of marketing experience
• At least 1 years of lead experience

OR

• Master's degree and at least 3 years of marketing experience
• At least 1 years of lead experience

OR

• At least 8 years of marketing experience
• At least 1 years of lead experience

• Qualified candidates, excluding current employees, must be legally authorized on an unrestricted basis (US Citizen, Legal Permanent Resident, Refugee or Asylee) to be employed in the United States. We do not anticipate providing employment related work sponsorship for this position (e.g., H-1B status)

• Experience working with dealer networks, channel partners, or similar partner-based business models (e.g., franchise, distributor, or indirect sales environments)
• Demonstrated ability to influence and enable stakeholders or partners without direct authority
• Experience using data and insights to inform marketing strategies and drive business decisions
• Experience supporting or leading the adoption of new tools, processes, or ways of working
• Strong communication and relationship-building skills across diverse stakeholder groups
• Ability to manage multiple priorities in a dynamic, cross-functional environment
• Willingness and ability to travel as needed

This position offers competitive market-based compensation, along with a comprehensive benefits package designed to support employee wellbeing. You can learn more about the benefits offered for this position by visiting  expected salary offered for this position will fall within the stated range, with the final offer based on the candidates' applicable skills, knowledge, and experience.

Salary Minimum: USD $/Yr.

Salary Maximum: USD $/Yr.

About TRATONWith its brands Scania, MAN, International, and Volkswagen Truck & Bus, TRATON SE is the parent and holding company of the TRATON GROUP () and one