Principal Engagement Manager

Overview

In this hybrid role based at our Chicago Headquarters, you will own and elevate end-to-end member engagement across the consumer product portfolio, including deposits such as checking, savings, CDs/money market, credit cards, and Consumer Lending such as personal, auto, mortgage/HELOC. Set the engagement vision and multi-quarter roadmap, identify and size opportunities through data and member insights, and drive cross-functional execution across product, marketing/CRM, digital, analytics, operations, and risk/compliance.

Accountable for measurable improvements in conversion and activation (e.g., account opening/origination completion, funding, card activation), usage and servicing adoption, retention/renewal, and cross-sell, ensure controls and performance. This is an ideal opportunity for a hands‑on product leader who enjoys influencing teams to turn vision into impact.

• Set engagement strategy and multi-quarter roadmap for consumer products such as deposits, cards, and lending, translate portfolio goals and member needs into prioritized initiatives with clear hypotheses and expected value
• Architect lifecycle journeys across acquisition, account opening, origination, onboarding, activation (funding, direct deposit, card set‑up/activation), servicing adoption, retention, renewal, and win‑back across digital and assisted channels
• Lead segmentation, targeting, and offer/content strategy with marketing and CRM (email, push, SMS, in‑app), ensure messaging is consistent, compliant, and optimized for conversion and engagement
• Partner with digital, engineering and UX to reduce friction and improve in‑product guidance across product experiences (e.g., funding, bill pay, card activation, application status, payments, self‑service options)
• Identify and prioritize growth opportunities using funnel and cohort analysis, behavioral segmentation, and member insights (qual + quant) with clear impact sizing and trade‑offs across the portfolio
• Define and govern KPI frameworks and performance narratives for key outcomes (e.g., application/account opening completion, approval‑to‑funding, direct deposit adoption, card activation/spend, digital servicing usage, retention/renewal) and deliver executive‑ready readouts
• Own test‑and‑learn, design experiments, partner on measurement approach, document learnings, and scale proven tactics across products and channels
• Drive complex cross-functional delivery such as requirements, dependencies, timelines, launch readiness, influencing priorities without direct authority
• Partner with risk, compliance and legal to ensure controls, disclosures, and approvals are in place. Identify and mitigate engagement and offer risks
• Partner with servicing, operations and complaints teams to close experience gaps by using root‑cause insights to reduce avoidable contacts and improve member outcomes

• Minimum - 4 Year Bachelors Degree in Business, Marketing, Analytics, Finance or related
• Minimum - 8 Years of Product engagement/growth, lifecycle marketing, digital product, CRM, or customer/member or related

• 12 Years of Product engagement/growth, lifecycle marketing, digital product, CRM, or customer/member or related

Typical hiring range: $ to $ Annually. Actual compensation will be determined using factors such as experience, skills & knowledge.

Benefits:
Alliant provides a benefits package including health care, vision, dental, and 401k with employer match including:

• Annual performance bonus
• Work from home up to 3 days a week
• Paid parental leave
• Employee discount programs
• Time off including paid personal and sick days
• 11 paid holidays
• Education reimbursement
• Note that eligibility and cost of…