Strategic Communications Program Executive

Overview

Position can be based out of Champaign, Bloomington, or Peoria.

The Strategic Communications Program Executive is responsible for directing the communications strategy to advance key business initiatives. This includes developing comprehensive communications plans, composing purposeful messaging, and advising business leaders on optimal channels to effectively reach intended audiences. Additionally, this role manages initiative communication calendar tracking, enforces platform and channel standards, oversees communication tools, and leads overall channel governance. A core aspect of this position involves providing strategic leadership for the Carle Health employee communications platform.

Certifications:

,

Education:

Experience In Lieu of Education;
Bachelor's Degree:
Related Field;
Bachelor's Degree:
Healthcare Administration;
Bachelor's Degree:
Public Relations;
Bachelor's Degree:
Business Communications,

Work Experience:

Healthcare marketing;
Healthcare management

Develops and implements comprehensive communications plans that align with key business initiatives. This involves analyzing organizational goals, identifying target audiences, and crafting frameworks to deliver impactful messages.

Maintains a centralized communication calendar to ensure timely and consistent delivery of information.

Crafts clear, concise, and relevant messaging tailored to diverse internal and external audiences. Ensures that all communications reflect the organization’s values and support its strategic direction.

Serves as a trusted advisor to business leaders, recommending the most effective platforms and channels for reaching intended audiences. Guides leaders on leveraging digital, print, and in-person communication tactics to maximize engagement.

Manages the utilization, and optimization of communication tools and technologies to accomplish stated objectives:

• Using data and analytics to optimize performance, inform content strategies, guide enhancements, and provide actionable insights.
• Leveraging employee attributes to personalize and automate content delivery.
• Guiding the rollout of campaigns, and communication initiatives.
• Resolving issues and evaluating new solutions to improve communication efficiency and effectiveness.

Other duties as assigned.

Strategic Thinking:
Ability to anticipate trends, identify challenges, and devise solutions that advance initiative objectives.

Innovative Problem-Solving:
Delivers creative approaches to overcoming communication barriers and engaging diverse provider populations.

Strong communication skills:
Ability to articulate platform capabilities and communicate effectively with internal teams.

Monitor and assess communication effectiveness, using analytics and feedback to refine strategies.

Project management skills:
Experience in executing projects, especially around content strategy, within established timelines.

Find it here.

Discover the job, the career, the purpose you were meant for. The supportive and inclusive team where you can thrive. The place where growth meets balance – and opportunities meet flexibility. Find it all at Carle Health.

Based in Urbana, IL, Carle Health is a healthcare system with nearly 16,600 team members in its eight hospitals, physician groups and a variety of healthcare businesses. Carle Bro Menn Medical Center, Carle Foundation Hospital, Carle Health Methodist Hospital, Carle Health Proctor Hospital, Carle Health Pekin Hospital, and Carle Hoopeston Regional Health Center hold Magnet® designations, the nation’s highest honor for nursing care.

The system includes Methodist College and Carle Illinois College of Medicine, the world’s first engineering-based medical school, and Health Alliance™. We offer opportunities in several communities throughout central Illinois with potential for growth and life‑long careers at Carle Health.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Carle Health participates in E-Verify and may provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization.

For more information:

The compensation range for this position is $29.16 per hour - $50.16 per hour. This represents a good faith minimum and maximum range for the role at the time of posting by Carle Health. The actual compensation offered to a candidate will be dependent on a variety of factors including, but not limited to, the candidate’s experience, qualifications, location, training, licenses, shifts worked and compensation model.

Carle Health offers a comprehensive benefits package for team members and providers. To learn more visit…