Principal Engineer - Product Marketing

Job Description

We are seeking a highly skilled and motivated Marketing Engineer to join our team in the Greater Phoenix Area, specializing in mixed signal products. In this role, you will play a pivotal part in driving the success of our product portfolio by bridging the gap between technical development and market needs. This is an excellent opportunity for an experienced professional who is eager to influence product strategy, engage with customers, and collaborate with cross-functional teams in a dynamic and innovative environment.

• Develop and execute marketing strategies for mixed signal products, including product positioning, messaging, and go-to-market plans.
• Analyze market trends, customer requirements, and the competitive landscape to identify new opportunities and guide product development.
• Collaborate with engineering, sales, and applications teams from disperse time zones to define product features and ensure alignment with market needs.
• Develop and maintain a comprehensive product roadmap that aligns with business objectives and market demands.
• Create technical marketing collateral such as articles, videos, presentations, and white papers.
• Inspire, excite and support sales teams using technical expertise during customer engagements, product launches, and training sessions.
• Represent the company at industry events, conferences, and customer meetings to promote mixed signal solutions.
• Gather and analyze feedback from customers and field teams to drive continuous improvement in the customer adoption process.
• Monitor product performance and market adoption, providing regular reports and recommendations to management.

• Bachelor of Science in Electrical Engineering.
• Minimum 7 years of experience in marketing, product management, or applications engineering for mixed signal or semiconductor products.
• Strong understanding of mixed signal design, applications, and market trends.
• Excellent communication and presentation skills, with the ability to convey complex technical concepts to diverse audiences.
• Proven track record of successful product launches and market development.
• Experience developing and managing product roadmaps.
• Ability to work effectively in cross-functional teams and manage multiple projects simultaneously.
• Willingness to travel as needed for customer visits, industry events, and training.

0% - 25%

Hearing, Seeing, Talking, Works Alone, Works Around Others

Sitting 90%

Microchip Technology Inc. is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.