Global Social Media, Digital Communications Manager

• Lead the firm’s U.S. social media strategy, including organic, paid, leadership channels, lawyer training, and employee advocacy
• Own the U.S. content calendar and manage end-to-end planning, creation, scheduling, and publishing of content
• Advise on social media best practices and deliver owned and paid content for U.S. marketing and communications initiatives
• Monitor internal and external news to identify relevant items for U.S. social media channels
• Report on channel performance, analyze monthly trends, and apply insights to improve digital communications
• Lead agency relationships, brief agencies, and develop U.S. content and paid media strategies
• Deliver and manage an employee advocacy strategy and related tools across the U.S.
• Coordinate with the global Digital Communications team across Asia, Australia, and EMEA
• Ensure compliance with regulatory requirements and internal policies
• Be present during regularly scheduled working hours and as needed, consistent with attendance expectations

• In-depth knowledge of social media and broader digital marketing
• Deep understanding of Linked In and ability to train others in person and online
• Ability to produce quick, clean, engaging copy under time pressure
• Strong sub-editing and proofreading skills
• Ability to apply style, brand, and tone-of-voice guidance
• Ability to develop strategic content plans for target audiences
• Experience managing agency relationships and briefings
• Experience leading multichannel campaigns involving social media, email, public relations, PPC, and display
• Excellent communication and networking skills across organizational levels
• Demonstrated cultural awareness and sensitivity across U.S. and global offices
• At least six years of experience in digital communications or social media
• Experience developing, delivering, and reporting on social media strategies and processes
• B2B or professional services experience preferred, ideally in legal or financial services
• Bachelor’s degree preferred
• Experience with paid social campaigns, including Linked In Campaign Manager or comparable platforms
• Experience managing or rolling out an employee advocacy strategy
• Design skills and ability to capture or source photographic material
• Experience creating visual assets with brand templates and briefing internal design teams
• Experience with PPC, CRM systems, email marketing, Google Analytics, GA4, SEM, SEO, GEO, and display advertising
• Experience with Sprout Social, Hootsuite, Oktopost, or Sprinklr
• Experience with Haiilo and DSMN8
• Proficiency with Canva or comparable brand-template tools

Demonstrates expertise in leading U.S. social media strategies, managing content calendars, and executing multichannel campaigns. Proficient in analyzing performance metrics and ensuring compliance with regulatory requirements while fostering strong agency relationships.

• Social Media Strategy
• Content Calendar Management
• Agency Relationship Management
• Digital Marketing Expertise
• Employee Advocacy Strategy

• Social Media Management
• Content Creation
• Copywriting
• Sub-Editing
• Strategic Content Planning
• PPC Campaign Management
• SEO
• Email Marketing
• Analytics Reporting
• Visual Asset Creation

• Excellent Communication
• Networking Skills
• Cultural Awareness
• Time Management
• Training Ability

• B2B Marketing
• Professional Services
• Legal Services
• Financial Services
• Digital Communications

• Linked In Campaign Manager
• Google Analytics
• GA4
• Sprout Social
• Hootsuite
• Oktopost
• Sprinklr
• Haiilo
• DSMN8
• Canva