Vice President of Sales

Capital Pump & Equipment (CPE) is a rapidly growing, private equity-backed leader in the fluid-handling industry. CPE provides innovative pump and fluid-management solutions across industrial, municipal, construction, infrastructure, mining, energy, and environmental applications. With an unwavering focus on service, safety, reliability, and technical expertise, CPE partners with customers to solve complex challenges and deliver operational excellence.

Reporting directly to the CEO and working closely with the President and senior leadership team, the Vice President of Sales will lead CPE's commercial growth strategy, sales organization, market development, and revenue execution across the company's geographic footprint and key vertical markets.

This executive will translate CPE's growth objectives into a disciplined, scalable commercial strategy that expands revenue, gross profit, profitability, and market share. The role will help position CPE to scale toward $150-$200 million in revenue while building the capabilities required to support a longer-term path to $400-$500 million through organic growth, geographic expansion, and acquisitions.

The Vice President of Sales will lead Marketing efforts and Regional Sales Managers and the broader outside and inside sales organization, while advancing strategic accounts and vertical-market development. Success requires a visible, hands-on leader who creates a culture of customer relationships, accountability, technical expertise, pipeline visibility, operational alignment, and disciplined execution. This role can be based in Arizona, Dallas/Fort Worth, TX, or Houston, TX (with regular travel to Arizona).

• Develop and execute CPE's annual and long-term commercial strategy, aligned with revenue, EBITDA, gross-margin, profitability, and market-share objectives.
• Build a five-year commercial roadmap and translate enterprise growth priorities into clear regional, branch, vertical-market, and individual sales plans.
• Protect and expand CPE's core rental business while accelerating growth in specialty, project-driven, and adjacent markets, including flushing and filtration.
• Identify and pursue opportunities across new customers, geographies, branches, service offerings, and strategic partnerships.
• Maintain clear visibility into sales performance, backlog, pipeline, market trends, customer concentration, competitive dynamics, and emerging opportunities.
• Lead, coach, develop, and hold accountable Regional Sales Managers and the broader sales organization, including Outside Sales Representatives, Inside Sales Representatives, strategic-account resources, and vertical-market leaders.
• Establish clear roles, coverage models, goals, performance standards, and accountability across regions and markets.
• Build a repeatable sales methodology and coach the organization in prospecting, consultative and value-based selling, opportunity management, negotiation, and closing.
• Recruit, develop, and retain high-performing sales talent while establishing succession plans and career paths for future leaders.
• Create consistent coaching, training, performance-management, and sales-development practices across the organization.
• Foster a hungry, selfless, team-first culture centered on customer relationships, technical competence, accountability, collaboration, and continuous improvement.

• Own sales forecasting, annual budgeting, performance reporting, and KPI development, using data to identify growth opportunities and take corrective action when performance falls short.
• Establish Salesforce as the primary platform for customer activity, opportunity management, pipeline visibility, and forecasting; drive adoption, data quality, and accountability.
• Implement disciplined 30/60/90-day forecasting and maintain visibility into longer-term opportunities needed for strategic and fleet planning.
• Establish pipeline-coverage and opportunity-stage expectations and lead regular pipeline, forecast, strategic-account, vertical-market, and quarterly business reviews.
• Use CRM and financial data to identify stalled opportunities, customer-coverage gaps, market trends, forecast risk, and future demand.
• Build strong communication and planning processes across Sales, Inside Sales, Branch Operations, Projects, Fleet, Finance, and Executive Leadership.
• Establish clear sales-to-operations handoffs and ensure project information is complete, accurate, and…