Regional Account Executive – Women’s Health Nevada & Arizona

Located on the edge of the beautiful Wasatch Mountains,
Sera, Inc.is a women’s health diagnostics company dedicated to improving the health of babies and mothers. We are a growing company tasked with becoming a global leader in high value women’s health diagnostics, delivering pivotal information to physicians that will improve health and improve the economics of healthcare delivery. According to Sera’s CEO, employees here must possess three qualities to be successful:
1) the individual must be passionate and dedicated to changing the world;
2) they must be smart and work smart; and
3) they must have absolute integrity. If this is you, we urge you to keep reading!

At Sera, we are dedicated to improving outcomes for moms and babies through innovative healthcare solutions. We are seeking a results-driven Regional Account Executive to drive commercial growth and expand the adoption of PreTRM ® across a defined geographic territory.

The Regional Account Executive (RAE) drives sustainable revenue growth and clinical adoption of the PreTRM ® test across OB/GYN practices, Maternal-Fetal Medicine (MFM) practices, health systems, IDNs, and other strategic women’s health accounts within an assigned territory. As the RAE,
you will develop and execute a strategic territory business plan focused on acquiring new accounts, expanding existing customer relationships, increasing provider adoption, and driving consistent test utilization.

Using a consultative, total-office sales approach, you will build strong partnerships with physicians, advanced practice providers, nurses, medical assistants, practice managers, laboratory personnel, and other key stakeholders to support successful implementation and ongoing utilization of PreTRM ® . You will also leverage CRM tools and business intelligence to effectively manage territory performance, identify growth opportunities, and drive account success.

In this highly collaborative role, you will partner closely with Sales Leadership, Inside Sales, Medical Affairs, Customer Service, Marketing, and other cross-functional teams to support account onboarding, provider education, clinical adoption, and long-term customer growth. You will play a critical role in helping healthcare providers identify patients at risk for spontaneous preterm birth while contributing to Sera’s mission of transforming prenatal care.

• Travel Requirements 60%

• Meet or exceed assigned quarterly and annual revenue, utilization, and territory growth objectives.
• Develop new business opportunities while expanding utilization within existing accounts.
• Maintain a strong and appropriately prioritized pipeline of prospective and developing accounts.
• Effectively manage the territory to maximize account opportunity, provider adoption, test utilization, and revenue growth.
• Maintain an accurate territory forecast and demonstrate clear understanding of performance against established goals.

• Develop and execute quarterly territory business plans aligned with regional and company objectives.
• Identify, prioritize, and strategically manage high-value OB/GYN, MFM, health system, IDN, and integrated practice opportunities.
• Develop account-specific strategies that identify key decision-makers, clinical champions, barriers to adoption, implementation requirements, and opportunities for expansion.
• Conduct quarterly territory business analyses and reviews with sales leadership.
• Establish and maintain ongoing business reviews with strategic customers, physician leadership, and other key stakeholders as appropriate.
• Demonstrate effective territory routing, call planning, and resource allocation based on account potential and…