Senior Director-Portfolio Strategy and Club Intelligence

Senior Director of Portfolio Strategy & Club Intelligence

Life Time's Location Intelligence team is expanding its scope beyond new club development to build a dedicated practice focused on the health and performance of our existing portfolio. The Senior Director of Portfolio Strategy & Club Intelligence will lead this effort — standing up the team, building the processes, and delivering the insights that help Life Time optimize its clubs for long-term competitive strength.

This role is fundamentally about connection. This leader and their team will serve as the critical link between Life Time's field organization and its corporate functions — translating the priorities of Finance, Marketing, Property Development, and executive leadership into actionable intelligence for Regional Vice Presidents and Lead Generals, and ensuring that field realities inform corporate decision-making in return. The right candidate is a process builder, a strong communicator, and someone who thrives at the intersection of analytics and operations.

Job Duties and Responsibilities

Field Partnership and Strategic Advisory

• Act as a trusted strategic advisor to Regional Vice Presidents and Lead Generals, providing club- and market-level intelligence that informs both long-range positioning and day-to-day decision-making.
• Translate complex analytics into clear, relevant recommendations that field leaders can act on — bridging the gap between central strategy and on-the-ground execution.
• Serve as the connective tissue between the field and corporate — ensuring RVPs and Lead Generals have visibility into Finance, Marketing, and Property Development priorities, and that field-level insights are represented in executive-level conversations and planning cycles.

Club Pricing and Positioning

• Own club-level and market-level pricing strategy, incorporating competitive dynamics, local demand, member mix, and elasticity to support disciplined, data-driven rate decisions.
• Assess competitive positioning for clubs across the portfolio, synthesizing demographic trends, competitor activity, and utilization patterns to surface risk and opportunity.
• Develop repeatable frameworks for portfolio health monitoring — giving field and enterprise leaders a consistent lens on club performance and market standing.

Reinvestment and In-Center Opportunity

• Support reinvestment prioritization by providing market and competitive context that grounds capital decisions in local realities.
• Identify and size in-center business opportunities — ancillary services, programming, partnerships — calibrated to each club's member demographics and competitive position.
• Partner with Real Estate, Operations, and Finance to evaluate repositioning or reconfiguration scenarios for clubs at key lifecycle inflection points.

Team and Process Building

• Hire and develop a small, high-impact team of analysts and strategists; establish the workflows, tools, and delivery cadences that make the team's work scalable and repeatable.
• Define and execute against a roadmap in close partnership with the SVP — bringing operational rigor to a function that is well-defined in vision but early in execution.

Position Requirements

• Bachelor's degree in GIS, Geography, Data/Computer Science, Economics, Business Analytics and related fields. Preferential to Real Estate focus.
• 8–12+ years of experience in strategy, market analytics, location intelligence, real estate, or a related field within a multi-unit consumer business.
• 5+ years of management experience.
• Proven ability to build processes and operating rhythms from scratch; comfortable with ambiguity and energized by early-stage work.
• Strong analytical foundation — financial modeling, market analysis, and spatial or demographic data — with the ability to communicate findings clearly to non-technical audiences.
• Exceptional interpersonal and communication skills; a natural relationship-builder who earns credibility with both field operators and corporate executives.
• Experience working directly with or in support of field/regional leadership in a multi-location business.

Preferred Qualifications

• Background in pricing strategy, revenue management, or…