Salesforce Marketing Cloud Specialist

Department: Cross Functional

Classification: Info Technology Spec 2

Job Category: Classified Staff

Job Type: Full-Time

Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)

Location: Fairfax, VA

Workplace Type: Hybrid Eligible

Sponsorship Eligibility: Not eligible for visa sponsorship

Pay Band: 05

Salary: Salary commensurate with education and experience

Criminal Background Check: Yes

About the Department: In collaboration with the George Mason University community, and as part of the Office of the Provost, the Division for Enrollment Management optimizes student recruitment and retention by developing and implementing strategic enrollment plans, overseeing the admissions process, providing financial aid services, and managing the Mason Student Services Center—a centralized student services resource. The Division’s activities support the achievement of institutional enrollment goals by placing the student (and family) at the center of our work, supporting a culture of transparency, and leveraging data to inform decision-making.

About the Position: The Salesforce Marketing Cloud Specialist serves as the primary administrator and technical subject matter expert for Salesforce Marketing Cloud within George Mason University’s Salesforce Center of Excellence (COE). This role is responsible for administering, configuring, and optimizing Marketing Cloud to support multi‑channel communications and engagement initiatives, with a focus on enrollment, admissions, and student lifecycle communications. The position partners closely with marketing, communications, enrollment, and technical teams across the Office of the Provost to ensure Marketing Cloud is reliable, scalable, well‑governed, and aligned with institutional goals.

Salesforce Marketing Cloud Platform Administration:

• Serve as the primary administrator and technical owner of Salesforce Marketing Cloud;
• Configure and maintain Marketing Cloud functionality including Contact Builder, Email Studio, Journey Builder, Automation Studio, and Mobile Studio;
• Manage users, roles, permissions, business units, and security settings;
• Maintain data extensions, subscriber models, and data governance standards;
• Monitor platform performance, system health, and data integrity; and
• Review Salesforce release notes and implement relevant enhancements and best practices.

Campaign Execution, Journeys & Deliverability:

• Partner with the Marketing and Communications teams to design, build, test, deploy, and monitor multi‑channel marketing journeys;
• Implement and maintain automated campaigns using Journey Builder;
• Apply email and mobile messaging best practices related to personalization, segmentation, and timing;
• Monitor, analyze, and troubleshoot deliverability issues, sender reputation, and subscriber engagement metrics; and
• Manage preference centers, subscription management, and regulatory compliance (e.g., CAN‑SPAM, FERPA, GDPR).

Data Management, Integrations & Reporting:

• Support Marketing Cloud data models, synchronized data sources, and data extensions;
• Collaborate with Salesforce COE team members on integrations between Marketing Cloud, Salesforce CRM, student information systems, and other enterprise platforms;
• Establish and maintain integration between Education Cloud (Marketing Cloud Connect and Distributed Marketing) and Mogli;
• Assist with automation of data imports, extracts, and transformations;
• Develop and maintain reports and dashboards to measure campaign performance and engagement; and
• Analyze marketing metrics to support optimization and continuous improvement.

Shape Stakeholder Support, Training & Continuous Improvement:

• Provide day‑to‑day operational support and troubleshooting for Marketing Cloud users;
• Serve as a technical partner to enrollment, admissions, and communications stakeholders;
• Develop documentation, training materials, and best‑practice guidance;
• Identify opportunities to improve processes, automation, and platform utilization; and
• Stay current with Salesforce Marketing Cloud capabilities through user groups and professional development.

• Bachelor’s degree in Computer Science, Information Systems, Business Administration or related field, or…