Lead Product Marketing Manager, Connect AI Embedded

Lead Product Marketing Manager, Connect AI Embedded

CData is the data layer between AI and ROI—delivering the connectivity, context, and control that make enterprise AI more accurate. One platform for live access and data replication across 350+ sources, semantic intelligence that ensures context-aware responses, and built-in governance for every AI-to-data interaction. Powering AI and analytics workloads for Anthropic, Databricks, Microsoft, Google, Palantir, and more than 10,000 customers worldwide.

Behind that impact is a global team of passionate problem-solvers, engineers, and innovators who are redefining what’s possible in data connectivity.

Headquartered in Chapel Hill, North Carolina, CData has over 500 team members, with offices in North America, Europe, and Asia. We take pride not just in what we build, but in how we build it: together, with curiosity, creativity, and a shared drive to push boundaries.

CData is the real-time data connectivity company powering the world’s leading software platforms. Connect AI Embedded and our embedded connectors provide governed, SQL-based access to 350+ enterprise data sources—delivered as white-labeled, enterprise-grade components inside our ISV customers’ products.

Every fast-scaling AI-forward SaaS platform and enterprise ISV now feels pressure to deliver agents, analytics, and automation that rely on direct access to customer data. But building and maintaining connectivity drains precious engineering time and creates ongoing reliability and security risks.

We’re looking for a Lead Product Marketing Manager who can translate deep technical capabilities into clear, differentiated value for product leaders engineering VPs who expect substance, accuracy, and credibility.

You will help develop and execute an end-to-end product marketing strategy for the Embedded portfolio, serving as a strategic partner to product, sales, and marketing leadership. You’ll shape GTM direction, refine competitive positioning, and create the content and enablement that helps technical buyers say yes in sales-led motions.

Responsibilities include but are not limited to:

• Develop positioning of Embedded offerings across ISV use cases—analytics, copilots/AI features, workflow/automation, and data ingestion.
• Define competitive strategy against build-in-house, unified API providers, and embedded iPaaS grounded in technical accuracy.
• Help lead market development for embedded connectivity in the AI era, reinforcing CData as the standard for enterprise-grade embedded data access.
• Partner cross functionally to define and execute quarterly and annual GTM strategies, owning growth performance for the embedded market.
• Overhaul and uplift embedded GTM presence (collateral, sales enablement tools, website) with exciting new AI-oriented visual identity and brand voice (in process, Q’1-2 timing).
• Create technical content that meets the expectations of engineering evaluators—architecture guides, implementation patterns, integration reference docs, and security explanations.
• Build clear value narratives around the core pillars of Embedded:
  Connectivity (350+ enterprise sources),
  Context (feature-complete coverage), and Control (resilience to API changes, security, high-volume workloads).
• Serve as the subject-matter expert for embedded products, equipping sales, customer success, and marketing with technical messaging and differentiation.
• Lead customer, market, and buyer research to inform messaging for both Tier 1 enterprise ISVs and Tier 2 high-growth SaaS teams.

• Translate customer feedback and competitive insights into roadmap input—especially around coverage gaps, performance expectations, and feature needs.
• Partner with product on launches for new products, features, security enhancements, and developer-tooling improvements (packaging, configuration experiences, metadata discovery, authentication flows, and test‑environment support).
• Plan and execute complex marketing programs end‑to‑end, including product-wide release cycles and major embedded GTM programs.

• Stay current on ISV, SaaS, and AI platform trends—especially how…