Lead Product Marketing Manager, Connect AI

Lead Product Marketing Manager, Connect AI

CData is the data layer between AI and ROI—delivering the connectivity, context, and control that make enterprise AI more accurate. One platform for live access and data replication across 350+ sources, semantic intelligence that ensures context-aware responses, and built-in governance for every AI-to-data interaction. Powering AI and analytics workloads for Anthropic, Databricks, Microsoft, Google, Palantir, and more than 10,000 customers worldwide.

Behind that impact is a global team of passionate problem-solvers, engineers, and innovators who are redefining what’s possible in data connectivity.

Headquartered in Chapel Hill, North Carolina, CData has over 500 team members, with offices in North America, Europe, and Asia. We take pride not just in what we build, but in how we build it: together, with curiosity, creativity, and a shared drive to push boundaries.

About the role

CData is building the data layer between AI and ROI. Our Connect AI platform is the first managed MCP (Model Context Protocol) solution for enterprise AI—delivering live connectivity to 350+ data sources, source-level semantic intelligence, and passthrough security in a single governed layer.

Only 6% of enterprises are satisfied with their current AI data infrastructure. This is an opportunity to define how enterprises connect AI to the data that makes it actually useful.

We're looking for a Lead Product Marketing Manager who can translate deep technical capabilities into clear, differentiated value for Directors of Architecture, CIOs, and enterprise IT leaders who personally test every platform and low tolerance for marketing fluff.

The Lead PMM will own end-to-end product marketing strategy for Connect AI, serving as a strategic partner to Product, Sales, and Marketing leadership. This role shapes GTM direction, defines competitive positioning, and leads the creation of content and enablement that helps technical buyers say yes across product-led and sales led motions.

What you'll do

• Own Connect AI positioning across use cases like conversational AI (ChatGPT, Claude, Copilot) and agentic build (n8n, Copilot Studio)
• Overhaul and uplift CData’s brand presence (collateral, sales enablement tools, website) with exciting new AI-oriented visual identity and brand voice created by a top-tier design agency (in process, Q’1-2 timing).
• Define competitive strategy with differentiation that can withstand technical scrutiny from hands-on evaluators
• Lead market development for the managed MCP category, establishing CData as the thought leader in AI data infrastructure
• Partner cross-functionally to define and execute quarterly and annual GTM strategies, owning overall growth performance for Connect AI
• Create technical content that passes the "hands-on validator" test—architecture guides, security reference docs, and deployment playbooks that Directors of Architecture actually use during evaluation
• Develop clear value narratives for the three pillars of our overall messaging framework:
  Connectivity (live access to 350+ sources), Context (semantic intelligence), and Control (passthrough security with audit trails)
• Serve as the subject-matter expert for Connect AI, enabling Sales, Customer Success, and Marketing teams with use case articulation and competitive positioning
• Lead customer, market, and buyer research to uncover insights that inform positioning, messaging, and differentiation

• Translate customer feedback and competitive insights into roadmap recommendations—particularly around MCP adoption, semantic modeling, and governance features
• Partner with Product on launch strategy for new capabilities, AI platform integrations, and enterprise capabilities
• Plan, organize, and execute complex marketing initiatives end-to-end, including multi-product launches and major GTM programs

• Stay up-to-date on the latest market developments around AI and Agent platforms to inform our strategy
• Conduct first-party research with trialers, prospects, and customers to form a perspective on our go-to-market and validate our messaging
• Monitor competitive activity and proactively…