Marketing Manager

ABOUT TERRA DOTTA: Terra Dotta is a global software company that provides more than 700 organizations with software that allows them to manage international education programs. Terra Dotta offers an exciting workplace dealing with organizations worldwide and working with staff who have worked, lived, and studied around the globe. We foster internationalization for incoming and outgoing teams, faculty, and students, increase travelers’ safety and reduce organization liability.

Transforming the future through global connections today.

Develop innovative solutions that delight and empower international educators by expanding their global impact, fostering life-changing cultural exchanges, and preparing students to flourish in a global community.

Position Title:
Marketing Manager (Operations)
Location:
Hybrid (Chapel Hill, NC)

We are seeking a versatile and proactive Marketing Manager (Operations) to support our growing marketing initiatives. This role will play a key part in managing our marketing automation platform, developing marketing collateral, overseeing social media, and handling day-to-day operations to keep our strategies on track. Additionally, the Marketing Manager will lead the reporting and analysis of marketing performance, ensuring our efforts align with business goals and deliver results.

• Oversee our use of Hub Spot, managing end-to-end marketing automation processes, including email templates, automated forms, workflows, and nurturing programs.
• Ensure best practices are applied to all communications, enhancing segmentation strategies for optimized audience engagement.

• Develop and maintain marketing performance dashboards in Hub Spot and other platforms, providing clear visibility into key metrics for marketing campaigns, lead generation, engagement, and ROI.
• Regularly analyze data to generate insights, reporting on KPIs to guide marketing strategies and enhance campaign effectiveness.

• Assist with event planning and execution, coordinating with event planning vendors and internal teams to ensure successful marketing activities that engage attendees.
• Create and manage event-related assets, including emails, landing pages, social media posts, and collateral.

• Develop, execute, and manage the company’s social media strategy to build brand presence across platforms, engaging with target audiences through organic and paid campaigns.
• Collaborate with internal teams to ensure social media aligns with overall marketing efforts, tracking and reporting on social media performance to optimize future activities.

• Collaborate with design vendors to create and manage marketing collateral, ensuring all materials align with brand guidelines and support sales and marketing initiatives effectively.

• Work with stakeholders across departments to coordinate outbound communication, leveraging segmentation strategies for personalized and targeted messaging.
• Support CRM usage by setting up email templates, automated forms, surveys, and trigger campaigns for sales, ensuring deliverability and alignment with sales goals.

• Develop targeted nurture programs by industry segment, tracking and optimizing customer journeys and engagement rates through Hub Spot automation.

T
* ake on other tasks and responsibilities as needed to support the marketing team and achieve business objectives.

• Education: Bachelor’s Degree in Marketing or related field, or equivalent work experience.
• Experience: 2 to 4 years of experience in creating and managing marketing campaigns, preferably with a strong emphasis on email marketing, social media, and automation.
• Platform Proficiency: In-depth knowledge of Hub Spot and Salesforce (or similar marketing automation and CRM platforms), with experience in developing dashboards and reporting on marketing performance metrics.
• Analytical
  
  Skill…