Account Specialist Education Enrollment Marketing Campaigns

Company Overview

enrollment

FUEL is a comprehensive higher education Strategic Enrollment Management (SEM) solutions provider. Our holistic, tailored, and institution-specific approach uses detailed analysis, emerging and proven technologies, actionable reporting, and targeted tactics to help our client-partners meet their enrollment goals. Our services bring together all the elements of admissions and financial aid, including Student Search, digital marketing, effective communication plans, recruitment strategies, scholarship metrics, financial aid policy and process enhancements, CRM solutions, temporary staffing, coaching, and training.

enrollment

FUEL is on a mission to delight, champion, and stretch college and university leaders with our winning culture, distinctive core values, and demonstrated expertise.

The Account Specialist is responsible for the strategic planning, development, execution, and high-level oversight of client-partner campaigns s role requires collaboration with client-partners, vendor-partners, and key enrollment

FUEL team members to create solutions and ensure smooth campaign development and execution.
The ideal candidate for this position is someone who has previously held a VP, AVP, Chief Enrollment Officer, or similar senior role with extensive experience (7+ years) in undergraduate and/or graduate admissions.

• Oversee assigned projects to generate effective student recruitment campaigns and strategies; ensure campaign promises are being met while delighting the client-partner
• Work directly with the client-partner and Sales to determine needs within parameters outlined in the campaign contract
• Upon handoff from Sales, work to build rapport and trust as a primary contact during the campaign build and execution
• Develop campaign precepts, define deliverables, and set and oversee benchmarks and schedule for campaign development; ensure campaign elements and reports are launched on schedule
  Coordinate campaign development and execution through the Basecamp system (to include message board, to-dos, and calendar)
• Gather assets needed from the client-partner for campaign development and make them available to the project execution team in an organized fashion
• Hold the client-partner and other internal team members accountable while maintaining a positive, solution-focused environment aligned with enrollment
  
  FUEL’s core values; ensure project schedule and campaign promises are being met while delighting the client-partner
• Conduct high-level creative review and provide strategic direction for campaign elements
• Review for accuracy and deliver proofs to clients; convey client feedback to creative and development teams in an organized and timely manner
• Coordinate educational training sessions and strategic reviews on reporting and interpretation of campaign metrics with client-partners to embody enrollment
  
  FUEL’s “teaching and learning” and “unrivaled guidance” philosophies; provide insight and trending industry patterns to client-partners; maintain knowledge of SEM to facilitate client-partner communications and generate new ideas and solutions
• Monitor reports and keep the client-partner engaged with regular communication and interpretation to maximize campaign success and further the relationship
• Serve as a liaison between enrollment
  
  FUEL staff, client-partners, and vendor-partners
• Demonstrate a thorough understanding of enrollment
  
  FUEL's products and articulate how they address client-partner needs and pain points at a strategic level; identify opportunities for recommending, identifying, and presenting upsell and cross-sell opportunities
• Lead and/or attend recurring meetings with client-partners to provide strategy, recommendations, campaign insights, answer questions, and follow up as needed
• Upon campaign completion, work with the Business Intelligence & Analytics team to gather data needed to build an end-of-campaign summary report
• In coordination with other account team members, proactively identify at-risk client-partners and work to execute a successful retention strategy; effectively build meaningful and personal relationships with…