Commercial Application Manager

Job Category
: IT - Infrastructure & Sys Admin

Requisition Number
: SALES
009243

• Posted :
  September 3, 2026
• Full-Time
• Hybrid

Showing 1 location

Duncan, SC 29334, USA

AFL manufactures industry-leading fiber optic cable, connectivity and accessories and provides engineering and installation services for some of the largest telecom customers in the world. Our company was founded in 1984 with a single fiber optic cable and today, we manufacture thousands of products, generate an excess of $4B in revenue, and employ approximately 12,000 associates worldwide. At AFL, we recognize that our employees are our greatest asset.

We hire and train each individual, investing in them to ensure success in their careers. With a commitment to professional development and growth, let us connect you to your next career opportunity.

What We Offer:

• A hybrid in office schedule for qualifying employees
• Flexible time off policy
• 401K Company match (up to 4% - dollar for dollar)
• Professional development, training, and tuition reimbursement programs
• Excellent medical, dental, vision, and life insurance policy options
• Opportunities for career advancement with an industry leading company!

We are seeking an experienced  Application Manager to lead enterprise CRM capabilities across Sales Cloud (leads – Opportunities - Quotes), Experience Cloud Service Cloud, and Field Service reporting directly to the Director, Enterprise Business Applications. This role serves as a strategic partner between business stakeholders and IT, leading the design, planning, delivery and optimization of  solutions. The position includes direct leadership of the application team including Salesforce Administrators, Business Analysts, Solutions Architect sand Developers.

Responsibilities

Salesforce.com Strategy

• Salesforce Strategy & Leadership:
  Define CRM strategy, roadmap, and alignment with enterprise priorities.
• Demand & Workstream Leadership:
  Manage intake, backlog, prioritization, and delivery of enhancements.
• Stakeholder Engagement:
  Serve as liaison between business and IT; lead discovery sessions,requirements gathering and solution design.

Project / Enhancement Management and Execution

• Lead implementation activities through all phases of the project lifecycle.
• Support project planning, scope definition, timelines, resource coordination, and delivery management.
• Collaborate with on/offshore/third party vendors and cross-functional teams to support continuous delivery and operational excellence.
• Identify project risks, dependencies, and mitigation strategies to ensure successful project outcomes.
• Testing & QA:
  Ensure quality through testing, UAT, and release.
  
  Change Management:
  Drive user adoption through training, communication, and support.

Leadership& Communication

• Serve as the primary interface between business stakeholders and IT, acting as the trusted advisor for all  capabilities, strategy, and delivery.
• Establish and maintain strong relationships with business leadership and key.
• Lead stakeholder engagement across all levels of the organization,facilitating alignment on business needs, priorities, and expected outcomes.
• Actively manage stakeholder expectations through clear communication of scope, timelines, risks, and trade-offs, ensuring alignment between business goals and system capabilities.
• Lead prioritization and backlog management in partnership with business stakeholders, aligning demand with strategic objectives and team capacity.
• Serve as the voice of the business within IT, ensuring solutions are aligned to real business needs, standardized processes, and best practices.
• Facilitate decision-making by presenting options, recommendations, and impactsto stakeholders, enabling informed business and technology decisions.

Products, Pricing and Sales Operations Processes

• Partner with Sales and Sales Operations teams to define and standardize end-to- end sales processes (lead-to-opportunity, opportunity-to-quote, quote-to-order) within Salesforce.
• Understand and govern product data models including quotable product creation, product hierarchies, pricing structures, sales agreement pricing, and discounting procedures.
• Lead the design and on-going support /…