Enterprise Marketing and Communications Technology Manager

Job Description Summary

The Office of Communications and Marketing (OCM) at MUSC is seeking a proactive, forward-thinking, and technically savvy Marketing Technology (Mar Tech) Manager. This manager will lead the day-to-day advancement and execution of OCM's marketing and communications technology roadmap and capabilities to support MUSC Health. In the near term, the Mar Tech Manager will partner closely with OCM leaders and external vendors to optimize our existing capabilities to improve targeting, campaign effectiveness, operational efficiency, automated reporting, and measurable business outcomes.

Over time, the Manager will shape and execute a multi-year roadmap to mature OCM’s marketing technology capabilities.

Entity

Medical University Hospital Authority (MUHA)

Worker Type

Employee

Worker Sub-Type

Regular

Cost Center

CC005227 SYS - Communications and Marketing Officer Administration

Pay Rate Type

Salary

Pay Grade

Health-31

Scheduled Weekly Hours

40

Work Shift

Job Description

The Office of Communications and Marketing (OCM) at MUSC is seeking a proactive, forward-thinking, and technically savvy Marketing Technology (Mar Tech) Manager. This manager will lead the day-to-day advancement and execution of OCM's marketing and communications technology roadmap and capabilities to support MUSC Health. In the near term, the Mar Tech Manager will partner closely with OCM leaders and external vendors to optimize our existing capabilities to improve targeting, campaign effectiveness, operational efficiency, automated reporting, and measurable business outcomes.

Over time, the Manager will shape and execute a multi-year roadmap to mature OCM’s marketing technology capabilities.

• You're a builder, not a caretaker of something already built. You enjoy solving complex problems and figuring things out when the path isn't obvious.
• You're comfortable taking initiative and moving work forward without constant direction or hand-holding.
• You value progress over perfection and don’t wait for perfect information or detailed direction before taking action.
• You're curious about emerging technologies, especially AI, and enjoy learning how new capabilities can be applied to drive business results.
• You aren’t a tech developer, but you’re comfortable translating business needs and tech capabilities.
• Most importantly, you're an orchestrator. You’re more of a Mar Tech generalist rather than a single-platform technology specialist.

• Serve as OCM's lead advisor for marketing technology, customer data, CRM enablement, artificial intelligence, analytics, and digital innovation.
• Execute and continuously evolve OCM's Mar Tech roadmap to advance personalization, automation, audience engagement, measurement, and organizational growth.
• Optimize and integrate OCM's current marketing technology ecosystem, identifying opportunities to improve capabilities, workflows, adoption, and business outcomes.
• Partner with marketing, analytics, technology, security, privacy, and enterprise stakeholders to deliver scalable, compliant, and effective Mar Tech solutions.
• Evaluate and recommend emerging technologies, including AI-enabled capabilities, that improve marketing effectiveness, operational efficiency, and customer experience.
• Manage relationships with Mar Tech vendors and agency partners, providing oversight, capability planning, performance management, and investment recommendations.
• Translate business and marketing objectives into practical technology solutions that create measurable value for the organization.

Additional Job Description

• Bachelor's degree or equivalent experience.
• 5+ years in marketing technology, CRM, marketing operations, analytics, digital transformation, or related disciplines.
• Experience…