Regional Health Network Marketing Director

Job Description Summary

If you're passionate about storytelling and crafting innovative, high-impact marketing strategies, and you thrive on leading transformation – we want to hear from you! Join our dynamic and growing team, where your expertise in integrated marketing communications will help us evolve marketing at the Medical University of South Carolina. We are searching for a seasoned talent to lead integrated marketing for our Regional Health Network.

Medical University Hospital Authority (MUHA)

Employee

Regular

CC002311 SYS - Marketing Campaigns

Salary

Health-34

40

On-site position in Charleston, SC.

MUSC Health’s Regional Health Network (RHN) encompasses three divisions – Catawba, Midlands, and Pee Dee Divisions. Together, these divisions include nine hospitals and a broad network of outpatient clinics that deliver a wide range of services across the state. The hospital portfolio spans multiple levels of care, including behavioral health facilities, acute‑care hospitals, and a skilled nursing facility. Each division is led by a Division Chief Executive Officer who reports to Health System leadership and is supported by a regional Executive Leadership Team responsible for operational, clinical, and strategic performance across their respective divisions.

This role leads high‑impact, integrated marketing and communications efforts across the divisions, driving transformation, strengthening the brand, and accelerating growth through measurable results. The position leads a team of seven and requires a hands‑on leader, responsible for developing multi‑channel campaigns, managing key senior stakeholder relationships, and executing local and enterprise marketing strategies. It requires agility, collaboration, and a focus on speed‑to‑market, data‑driven optimization, and exceptional relationship management.

• Strategic Planning and Campaign Development:
  Develop and execute integrated marketing and communications strategies aligned with MUSC Health’s goals. Identify target audiences, craft key messages, map journeys, and select optimal channels across paid, earned, social and owned (PESO). Lead horizontal collaboration with other SMEs including communications, brand, and web teams to deliver cohesive, high‑performing marketing plans.
• Budget Management:
  Develop and manage marketing budgets, ensuring efficient allocation of resources and strong ROI.
• Media Relations:
  Cultivate media relationships, pitch stories, manage crisis communications, write press releases.
• Brand Management:
  Ensure consistent application of MUSC brand guidelines across regions; strengthen brand perception and community resonance.
• Content Development:
  Produce engaging content including articles, videos, patient stories, photography, and marketing collateral; collaborate with internal/external teams.
• Community Engagement & Events:
  Build partnerships, manage sponsor ships, plan events, and coordinate community outreach to elevate MUSC visibility.
• Operations:
  Oversee project management, tracking, reporting, vendor coordination and invoice management as needed.

Education:

Bachelor’s degree in marketing, communications, business, or related field. (Masters preferred)

• 10 years of progressively responsible marketing experience with bottom‑line accountability for measurable business results.
• Deep knowledge and robust experience building integrated, multi‑channel campaigns across paid, earned, social and owned (PESO).
• Product marketing or service line marketing experience required.
• Accomplished in elevating the brand, strategic and tactical plan development, implementation, evaluation, and tracking.
• Qualitative and quantitative market research experience.
• Agency and vendor management.
• Demonstrated ability to develop measurable business development/marketing plans that show successful results in achieving growth targets.
• Excellent problem‑solving, leadership, interpersonal skills - and exceptional relationship management skills.

• 30% – Set strategy…