Senior Marketing Manager

The word Ibu means “a woman of respect” in the Malay language of Indonesia. Ibu is a non-profit venture dedicated to helping women around the globe rise into self-sufficiency through the art of their hands and hearts. Ibu offers a marketplace for the made goods of our artisan partners in over 50 countries, along with grants for operational growth. Ibu also organizes events and global travel to connect allies with artisans around the world.

Collectively, this is a growing global movement focused on sustainability and impact.

Ibu Movement is hiring an experienced Senior Marketing Manager to lead the full marketing mix for our marketplace and mission, with a savviness in optimizing marketing budgets and a sharp focus on measurable growth in traffic, email acquisition, conversion, and revenue. This is a hands-on role in a small, passionate team where every dollar matters. This role will set the strategy, build campaigns, and execute across paid media, email/CRM, and partnerships to drive sales for our global artisans.

This role will also manage analytics and data, optimize and manage the website and ensure that Ibu’s marketing system is designed for data cultivation and deployment to facilitate smart decisions and actionable campaigns. You will partner closely with our content + social lead, who creates content and manages organic Facebook and Instagram.

• Effective paid acquisition and influencer/partner campaigns that meet agreed CAC goals.
  
  A clear campaign calendar with repeatable growth plays (e.g., drops, seasonal moments, and product-led storytelling) that drive sales growth.
• A simple, reliable performance dashboard that is updated daily and used by leadership to run the business (e.g. product planning, fundraising needs, etc)
• Improved on-site conversion through prioritized, practical Shopify improvements
• Higher-quality customer data and strategies to power retargeting, lookalikes, and lifecycle marketing.
• Stronger cross-channel coordination so that content, email, paid, and site merchandising work together.

• Own the annual and monthly marketing plan, budget recommendations, and campaign calendar for e-commerce + mission storytelling.
• Translate organizational goals into measurable marketing KPIs and weekly priorities; manage tradeoffs given limited time and spend.
• Provide clear briefs and direction to internal and external partners (content, design, developers, contractors, influencers).

• Ensure accurate tracking across Shopify, GA4, and ad platforms (pixels, events, UTMs) so results can be trusted and improved.
• Build and maintain are porting systemincluding a daily executive snapshot
• Run a test-learn-improve cadence: define hypotheses, set success metrics, execute experiments, and share learnings.

• Plan and manage compelling paid campaigns across Meta to drive sales. Add additional paid channels as appropriate.
• Develop compelling product-led creative and offers in partnership with content; ensure ads and organic product posts have an effectiveclick-through path and well constructed landing page to drive sales.
• Monitor spend and efficiency continuously; iterate quickly to improve CAC, ROAS, and contribution margin performance.
• Own site merchandising in partnership with leadership: hero products, collections, pricing story, and drop strategy.
• Conduct analyses of products and price point; monitor inventory readiness/availability for promotions.
• Prioritize and implement high-impact site improvements (category filters, product page storytelling, navigation, landing pages, and CRO) and identify and implement Shopify plug-ins as appropriate.
• Testoptions like pre-order/notify-me flows to reduce inventory risk andmanage paid acquisition efficiency.
• Own email marketing strategy: list growth, segmentation, automations (welcome, browse/cart abandon, post-purchase), and regular campaigns.
• Improve email signup yield onsite and through campaigns; partner with content to keep storytelling consistent and compelling.
  
  Maintain list health, deliverability, and…