Content Strategist

About The Role

The Content Strategist leads the brands content vision, creative development, brand storytelling, and editorial excellence across all channels. This role drives the full content lifecycle — strategy, ideation, execution, and optimization — ensuring every touchpoint reflects the brands world of elevated family lifestyle. This person will shape our brand voice, strengthen community engagement, and deliver compelling narratives that support business growth across digital, retail, print, experiential, wholesale, and social.

This role requires a highly creative yet process‑driven leader who thrives in a fast‑paced, founder‑led environment and can balance strategic thinking with hands‑on execution.

Job Title: Content Strategist

Location: Charleston, SC

• Create comprehensive editorial and content strategies that support customer growth, engagement, and retention across all platforms and mediums.
• Develop world‑class content that ensures consistency across digital, retail, print, experiential, wholesale, and social channels.
• Build campaign narratives, seasonal concepts, and ongoing editorial franchises that deepen customer connection and brand love.
• Be ahead of best practices and look for constant innovation topics.
• Maintain, own, and continuously refine the content calendar to align with marketing, merchandising, and business priorities.
• Lead the content development process: briefing creatives, providing visual + editorial inspiration, and overseeing execution from concept through delivery.
• Refine and innovate the brands social strategy to drive engagement, audience growth, and community building.
• Identify opportunities to enhance organic traffic, SEO performance, AEO, and community engagement through high‑impact content.
• Present strategies, concepts, and performance learnings to leadership.
• Develop presence in LLMs (ChatGPT, Claude, Gemini, etc.) by creating content that’s favored by those platforms.

• Write clear, compelling, and consistent on‑brand copy for all touchpoints in collaboration with the Content Director: web, email, social, paid media, video, SMS, print, experiential, blog, and customer‑service templates.
• Bring seasonal inspiration, collection stories, and product artistry to life through elevated editorial and storytelling moments.
• Produce accurate, elevated product copy that supports e‑commerce conversion and reflects design details and brand DNA.
• Conceptualize and write blog content designed to boost organic search, drive traffic, and enhance brand storytelling.
• Write press releases, media advisories, and internal brand messaging for PR and cross‑functional alignment.
• Develop strategic selling angles for categories, promotions, and product expansions.
• Collaborate with the Head of Brand and Production on naming for colors, capsules, products, and seasonal campaigns.

• Act as a guardian of the brand’s voice, ensuring consistency across all customer touchpoints and internal communications.
• Refine and evolve the brand’s tone of voice, personality, and narrative frameworks in collaboration with the Founder and VP of Marketing.
• Maintain and continuously update brand voice guidelines and editorial standards.
• Partner with cross‑functional teams — including Web, E‑commerce, Creative, Merchandising, and external agencies — to ensure brand consistency and execution excellence.
• Ensure every asset — email, social, influencer outreach, retail messaging, packaging, blog, paid media, and wholesale materials, GTMs — reflects the brand’s aesthetic and editorial integrity.

• Partner with Brand Coordinator and VP of Brand to ensure content planning, copy, and cadence for organic social.
• Develop weekly social concepts, storytelling frameworks, and creator guidelines based on go‑to‑market decks.
• Guide Reels, Stories, static posts, and community‑building content.
• Review grid planning for visual harmony and brand consistency.
• Integrate platform learnings, KPIs, and insights into ongoing strategy.

• Partner with Ecommerce & Digital teams to concept paid creative that aligns with business…