Sales Manager - Off Premise; Liquor Stores

South Carolina Distribution Company (SCDC) is a boutique wholesale distributor specializing in local craft spirits. Located in Charleston, SC, SCDC is dedicated to supporting independent distilleries with efficient and transparent distribution solutions, enabling craft brands to reach wider markets. Passionate about quality and service, SCDC ensures products are delivered promptly and in excellent condition. The company thrives on its mission to elevate local craft spirits for wider appreciation.

We’re hiring a high-output Sales Manager to own a defined South Carolina territory and build strong, profitable relationships with liquor stores (off-premise). This is a field-based role for someone who can open doors, drive placements, protect shelf space, execute promotions, and grow repeat orders.

Top performers will have a clear path into senior leadership / executive suite responsibilities as we scale.

• Manage and grow a regional route calling on liquor stores across SC (and select on-premise opportunities as needed).
• Secure and expand distribution, displays, shelf placement, features, and resets.
• Build trusted relationships with store owners, managers, and key buyers.
• Execute sales plans: monthly goals, promo calendars, pricing, incentives, and in-store activations.
• Conduct tastings/samplings and brand education (as permitted by law and company policy).
• Track orders, inventory needs, and performance using CRM / reporting tools.
• Coordinate with internal marketing/operations to ensure strong execution and follow-through.
• Provide market intelligence: competitor activity, pricing trends, and account feedback.

• Fully onboarded on product knowledge, pricing, and sales process.
• Territory plan built (target accounts, weekly call cadence, goals).
• New placements and incremental orders showing measurable growth.
• Strong in-store execution: displays, features, and consistent follow-ups.

• You’re comfortable in the field and love building relationships that convert into orders.
• You can sell premium products with confidence and discipline.
• You are organized, accountable, and motivated by performance-based earnings.
• You communicate clearly and follow through—store teams enjoy working with you.

• 2+ years of sales experience (beverage alcohol preferred; CPG considered).
• Proven track record of hitting goals: placements, volume, and revenue growth.
• Valid driver’s license + reliable vehicle; willing to travel within SC region.
• Ability to lift/carry typical sales materials (cases, table setup for tastings, etc.).
• Comfortable with CRM, email, and basic reporting.

• Existing relationships with SC liquor store owners/managers or distributor networks.
• Experience running tastings, promotions, and in-store merchandising.
• Knowledge of South Carolina alcohol compliance basics (we’ll train the right person).

This is not a “stay-in-your-lane” job. If you perform, you’ll be considered for expanded responsibilities such as:

• Statewide Key Accounts / Chain Management
• Sales Director / VP of Sales
• Commercial strategy and leadership roles (executive suite track)

To apply send your resume to