Cardiac Account Specialist; CAS), Rare Cardiac - Charleston, SC

Role Summary

The Cardiac Account Specialist (CAS) for Rare Cardiac will target healthcare providers across IDN/Health Systems and group practice accounts, executing the sales strategy for Vyndamax per approved indications and supporting ATTR-CM disease awareness. The role reports to the Area Business Manager and requires strong business acumen to develop and execute territory business plans, educate customers, build relationships, and drive performance while complying with company policies and applicable regulations.

Location:

Charleston, SC.

• Account Planning
  • Prioritize customer opportunities and projects to maximize impact using all available data and stakeholder input
  • Develop territory business objectives and key performance metrics aligned to brand objectives
  • Maintain active customer profiles, plans, and data via planning resources
  • Continually evaluate and refine call planning to optimize schedule based on local territory factors
• Hybrid Execution / Advanced Selling Skills
  • Utilize advanced selling skills and approaches
  • Navigate complex selling environments within each local market
  • Utilize approved brand messaging to align with customer priorities; tailor messaging by segment and customer needs
  • Appropriately adapts messaging for specialists and comprehensive care teams
  • Partner with customers to connect Pfizer resources and services to better meet the needs of their patients
  • Grow and maintain relationships with key stakeholders and decision makers
  • Build an in-depth understanding of local market factors and customer landscape
  • Possess an in-depth expertise in the ATTR-CM disease area, the diagnostic procedures related to ATTR-CM and related diseases, and the Vyndamax clinical profile (as appropriate)
  • Educate customers on the ATTR-CM disease to raise disease awareness
  • Educate customers on the diagnostic procedures (through approved messaging/resources) related to ATTR-CM to support patient identification and treatment
  • Demonstrate brand value proposition as a solution to customer and patient needs (per indications)
  • Implement approved marketing educational programs across customer segments and present approved materials to deliver value added messaging in a compelling and compliant manner where applicable/appropriate
  • Demonstrate change agility in the ever-changing marketplace/landscape; effectively cope with change and decide to act without having all the details
• Coordination
  • Coordinate with other customer facing teams to elevate the customer experience
  • Coordinate with other Subject Matter Experts (SMEs) where, when, & how appropriate to accelerate our internal approach to meet our customers needs
  • Coordination with the Rare Disease ROC (Cross Functional Account Team) Members where appropriate/compliant (i.e. Key Account Managers)
• Demonstrates Business Acumen
  • Proactively gathers insights from customers and understands the impact of changing market dynamics. Connects insights gathered from different customers to anticipate business opportunities / threats across local markets
  • Demonstrate an in-depth understanding of all available market/customer data by utilizing available reports and applying insights in local planning
  • Act decisively by prioritizing resource utilization to meet customer needs
  • Provide key HQ colleagues, including Brand Marketing, Planning & Innovation, and Payer and Channel Access (PCA) teams, with key local and customer specific insights that they can then utilize in crafting new market specific materials
• Professional Development
  • Pursue individual learning opportunities and look for ways to build, challenge, and add value in current assignments
  • Understand and manage own interpersonal strengths and limitations and recognizes how others are responding to their behaviors
  • Be coachable and committed to elevating individual capabilities
• Culture & Values
  • Coordinate and collaborate with colleagues (local and HQ – where appropriate via ‘Ways of Working’) to deliver appropriate resources to local customers
  • Emulates best practices and shares customer insights, contributing valuable perspective to colleagues across the Area
  • Proactively engage leadership to drive innovation and new approaches that help exceed…