Manager, National Accounts

National Account Manager

As a National Account Manager, you'll be responsible for building and growing strategic partnerships with key customers while driving sales, profitability, and market share. This high-impact role combines relationship management, business strategy, data analysis, and negotiation to deliver winning results for both Pure Fishing and our retail partners.

Develop and execute joint business plans that drive sales growth and profitability

Manage key customer relationships and serve as a trusted business partner

Deliver annual sales, profit, and market share objectives

Build strategies to secure expanded distribution, merchandising opportunities, and promotional activity

Leverage consumer, shopper, and market insights to drive customer success

Analyze financial, brand, and category performance to identify growth opportunities

Develop and execute annual customer and category plans

Negotiate and manage trade funds to maximize value for both customers and Pure Fishing

Partner with demand planning teams to improve forecast accuracy and inventory management

Monitor competitor activity, market trends, and shopper behavior to identify opportunities

Collaborate with Marketing, Supply Chain, Operations, and other cross-functional teams to drive results

Lead customer presentations and business reviews with confidence and professionalism

Bachelor's degree required

5+ years of sales, account management, or trade marketing experience

Experience managing a $5M–$10M+ book of business

Sporting goods industry experience preferred

Strong negotiation, sales, and relationship-building skills

Proven ability to influence and lead cross-functional teams

Excellent analytical, project management, and problem-solving abilities

Advanced proficiency in Microsoft Excel, PowerPoint, and Word

Exceptional communication and presentation skills

Ability to thrive in a fast-paced, results-driven environment

Manage strategic partnerships that directly impact company growth

Work with iconic brands recognized throughout the fishing industry

Collaborate with talented teams across sales, marketing, supply chain, and operations

Influence category growth and customer success on a national scale

Opportunity to make a visible impact while growing your career

Fast-paced, collaborative, and highly strategic

Frequent interaction with key retail customers and internal leadership teams

Blend of customer-facing meetings, business planning, and data-driven decision-making

Travel up to 30–50% to support customer relationships and business objectives

A strategic mindset with strong commercial acumen

Ability to build trusted relationships at multiple levels within customer organizations

Confidence negotiating and influencing business decisions

Strong attention to detail and ability to manage multiple priorities

Self-motivation, initiative, and a drive to deliver results

Passion for collaboration, growth, and continuous improvement