Senior Content Strategist & Editor-in-Chief

Senior Content Strategist & Editor-in-Chief

United States, West Virginia, Charleston

Mar 03, 2026

The Senior Content Strategist & Editor-in-Chief will be a member of the Identity, Amplification, and Communications (IAC) team, reporting to the Director, IAC. The ideal candidate is a senior hands‑on individual contributor who sets editorial direction and delivers an AI-enabled, multichannel content strategy across digital, multimedia, and editorial formats. You ensure our content is clear, consistent, and authoritative for both human audiences and LLMs, and you establish a durable red thread (shared narrative + common language) across every channel.

As part of this role, you will own the content creation agency relationship, scope, and budget to scale capacity and quality.

• Own the content strategy across the customer journey (awareness to adoption) and key channels (web, social, email, events, campaigns).
• Set editorial standards (voice, accuracy, governance) and keep quality high across all assets.
• Establish and maintain the red thread so teams use consistent language, claims, and proof points tailored by audience, not reinvented.

• Create and edit high‑impact content for senior business and technical audiences (POVs, articles, briefs, case studies, scripts, web experiences).
• Use AI/LLM workflows to accelerate research, ideation, drafting, repurposing, and localization—with human judgment and accountability.
• Build "AI-ready" foundations (canonical source pages, structured FAQs, proof libraries) that keep derivatives consistent.

• Partner across Product Marketing, Demand Gen, Comms, Brand, Product, and SMEs to source insights and ship integrated programs.
• Own the content creation agency relationship end‑to‑end: briefs, scope of work, timelines, reviews, and quality.
• Own agency budget: forecast spend, track burn vs deliverables/credits, and coordinate contracting/renewals with Procurement/Legal/Finance.

• Track and improve content performance (engagement, SEO, conversion influence, answer‑engine performance) and iterate based on evidence.
• Design content for dual consumption (humans + LLMs) with clear structure, grounded claims, and stable semantics.

• 8‑10+ years in content strategy/editorial leadership in B2B tech.
• 12+ years of content strategy, content management, and/or content development.
• University degree completed in a related field. A completed Master’s degree will impact years of experience.
• Expert writing/editing with strong editorial judgment and the ability to simplify complex topics.
• Demonstrated AI/LLM fluency in content workflows (prompting, evaluation, governance, quality control).
• Proven ability to lead cross‑functionally and make decisions without direct authority.
• Experience owning agency/vendor scope and budget (SOWs, spend tracking, delivery/quality management).
• Data‑driven mindset with comfort using analytics to improve outcomes.

• Experience building scalable content systems (messaging architectures, modular frameworks, editorial playbooks).
• Prior experience working at a marketing and/or content creation agency is a plus.
• Experience optimizing for modern discovery (SEO + answer engines) using structured patterns (FAQs, comparisons, decision guides).
• Comfort operating as an editorial 'final say' in a matrixed environment.
• Demonstrated success creating and enforcing a common language / red‑thread narrative across contributors.

• You will raise content quality and velocity through responsible AI use, strengthen consistency through a clear red thread, and improve how the company shows up across channels and LLM‑mediated discovery—while scaling execution via strong agency management.

Compensation may vary depending on your location, qualifications including job‑related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives…