Account-Based Marketing Manager

Overview

Flo Qast is seeking a hands-on, strategic, and data-driven Account-Based Marketing Manager to accelerate growth across key mid-market and enterprise segments. Reporting to the Director, Demand Generation, you will drive the strategy, execution, and measurement of account-based marketing programs designed to win new business and expand existing customer relationships.

• Collaborate with Account Executives, BDRs, Customer Success, Partner Marketing, Product Marketing, Field Marketing, Brand, and Marketing Operations to create personalized, targeted, high-impact campaigns for strategic accounts.
• Own the strategy and execution of ABM programs across marketing channels (paid media, email, direct mail, events, web, etc.) to deliver engagement, pipeline, and revenue across named accounts.
• Lead campaign orchestration in Demandbase (ABM platform), ensuring flawless execution and accurate measurement.
• Develop and own ABM measurement, analyze performance data, and regularly report on key metrics to drive program optimization.
• Manage ABM technology partnerships, evaluating tools that enhance targeting, personalization, and reporting.
• Work with Brand and Product Marketing to develop tailored messaging, assets, and experiences by industry and persona.
• Champion ABM across the organization, sharing best practices and driving alignment across stakeholders.
• Visa sponsorship is NOT available at this time.

• 5+ years of B2B marketing experience, preferably in SaaS or technology.
• 2+ years of ABM experience, with hands-on ownership of Demandbase or 6sense.
• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• Proven track record designing and scaling ABM programs with measurable pipeline and revenue impact.
• Strong understanding of account segmentation, persona targeting, and buyer journey personalization.
• Experience managing multi-channel campaigns across paid media, email, social, and events.
• Analytical mindset with ability to interpret data and present findings to cross-functional teams.
• Collaborative with Sales, BDRs, and Marketing Operations to drive shared goals.
• Excellent project management and organizational skills; comfortable managing multiple initiatives simultaneously.
• Familiarity with Salesforce and Hub Spot preferred.

The base pay range for this position is $91,000-$137,000. Compensation includes a competitive Benefits Package including medical, dental, vision, Family Forming benefits, Life & Disability Insurance, and Unlimited Vacation. Flo Qast reserves the right to amend pay ranges and benefits offerings. All applicants acknowledge that the pay range is contingent upon meeting requirements and successful interview process. Final pay is at the Company s discretion within the range.

We may use artificial intelligence (AI) tools in the hiring process. These tools assist but do not replace human judgment. For information about data processing, please contact us.

Industry: Software development
Company size: 501 - 1,000 Employees
Headquarters:
Los Angeles, CA, US
Year founded: 2012