Senior Sales Trainer - Carolinas

Senior Sales Trainer

Our Vision: The most trusted name in home improvement, providing every homeowner with a seamless journey to a home they love.

Create value for our stakeholders by elevating customer expectations across our industry and consistently delivering best-in-class home improvement services through tech‑enabled innovation, industry‑leading talent, and a company‑wide commitment to seamless customer experiences.

• Collaborative – We get further, together. We pride ourselves on having the most talented people in our industry and expand what is possible through cohesive teamwork.
• Innovative – We challenge industry norms and take intelligent risks to discover better ways to serve our customers.
• Principled – We do the right thing – no matter what. We go to great lengths to ensure our customers, employees and partners have world‑class experience and are treated fairly.
• Enthusiastic – We love what we do and the bonds we create with the people around us. Our passion positively influences our customers, colleagues, and partners.
• Value‑Driven – We have an unrelenting focus on creating value for our stakeholders. We reward performance that increases the value of our company, and we live in a culture where everyone thinks and acts like an owner.

The Senior Sales Trainer is responsible for developing, coaching, and enabling sales performance across the Closets and Garages businesses. This role partners closely with the Regional Sales Manager to ensure new hires are effectively onboarded, complete formalized training, provide follow‑up training after designers and sales reps finish formalized training, and give underperforming reps targeted support to meet performance expectations.

This is a hands‑on role that blends sales training, field coaching, paperwork/process discipline, and performance improvement. The Senior Sales Trainer plays a critical role in driving consistency, accuracy, and execution across the territory.

• Own and execute the new hire sales training program for Closets and Garages, including interviewing, classroom training, testing out, virtual, and in‑field training.
• Deliver training focused on sales process, product knowledge, design fundamentals, objection handling, closing techniques, systems usage, and standards.
• Partner with the Regional Sales Manager to ensure new hires are fully trained and‑ready before taking appointments.
• Coordinate training classes including any accommodations, meals, documentation, sales kits and samples.
• Track onboarding progress, coordinate system access and software setup, and training resources.
• Conduct skill gap analysis and develop training materials; evaluate effectiveness and results of training sessions.
• Lead ongoing sales, design, and process training to improve close rate, average ticket, design accuracy, sales‑related service reduction and adherence to engineering guidelines.
• Provide paperwork training and quality control, including spot‑checking designs and job documentation to ensure accuracy and compliance.
• Support designers in the field by assisting with design questions, technical errors, and product or accessory specifications.
• Identify Design Consultants needing additional support and, in partnership with the Regional Sales Manager, deliver targeted coaching, follow‑up training, and structured improvement plans to accelerate learning curves and drive consistent KPI achievement.
• Conduct ride‑alongs, shadowing, and follow‑up coaching to reinforce standards and expectations.
• Maintain a strong field presence to observe real customer interactions and model best practices.
• Act as an extension of the Regional Sales Manager in reinforcing accountability, expectations, and execution standards.
• Support sales‑related projects, including training materials, playbooks, SOPs, sales tools, scripts, presentations, and job flow improvements.
• Assist with rollouts of new products, pricing, programs, and sales initiatives.
• Partner cross‑functionally with Operations to align training with install and service expectations.
• Provide administrative support within Closet Pro, including backend functionality and process support.
• Stay…