Director of Strategy & Operations, Paid Social

Director of Strategy & Operations, Paid Social

Charlotte, NC

Director of Strategy & Operations, Paid Social

Location:

Charlotte, NC

Home Solutions is seeking a Director of Strategy & Operations to help build and scale a rapidly emerging P&L for the company. In this role, you will lead strategy and performance across a portfolio of categories—launching new businesses and scaling existing ones across paid media channels, with an initial focus on Paid Social.

The Director will partner closely with leaders across marketing, analytics, product, and operations to identify opportunities, test hypotheses, and drive results. We are looking for someone who brings equal parts analytical rigor and creative imagination, paired with strong operator instincts — someone who can move fluidly between data and intuition, navigate ambiguity, get into the details, challenge conventional approaches, and turn ideas and insights into action.

You will own the customer acquisition funnel end-to-end while building the strategy, systems, and capabilities required to grow. The people who succeed here are at-scale thinkers who are comfortable in the weeds, moving between analytical rigor and creative instinct, and who turn insight into action quickly.

You will also help shape how the team uses technology, LLMs and automation to improve creative development, campaign operations, analytics, and internal tooling. Ultimately, you will help turn an emerging growth channel into a durable, core growth driver for Home Solutions.

• Own the strategy, economics, and operating performance of an emerging growth P&L, beginning with Paid Social and expanding into additional demand gen channels.
• Drive measurable growth in revenue, customer acquisition, and marketing efficiency while delivering against the KPIs of our strategic partners.
• Dig into channel and funnel performance to understand what is actually driving results, then make the call on where to invest and where to pull back.
• Design the experiments that unlock new growth — new offers, new structures, new approaches — rather than optimizing within the ones we already run.
• Set the roadmap, balancing near‑term performance against the systems and capabilities the business needs 12 months out.

Own the Growth Engine

• Get hands-on in the acquisition funnel, using our automated systems to develop, launch, and test new ads, audiences, offers, and acquisition approaches at speed.
• Run rigorous tests across creative, targeting, bidding, measurement, and landing-page conversion, with a clear read on what worked and why.
• Combine performance data with a deep understanding of the customer to develop new offers, creative concepts, messaging, and video hooks.
• Stay close to the market, customer, and competitive landscape — and translate what you find into things we ship.

Build the Systems and Team to Scale

• Build the processes, tooling, and operating frameworks that let a winning strategy scale across partners, categories, and channels.
• Push our use of AI beyond adoption — we build our own creative pipelines, trait‑level ad analysis, and internal tools with dedicated dev resources, and you'll help decide what we build next.
• Identify where new capabilities, technology, or headcount are needed as the business grows, and make the case for them.

• 5+ years of experience in growth strategy, consulting, business operations, performance marketing, or another high‑growth operating environment.
• Exceptional structured problem‑solving and analytical skills; you can break ambiguous problems into their component parts, find the signal in the data, and translate insights into action.
• A creative and curious thinker who looks beyond the obvious answer, generates new ideas, and is…