Product Manager- Banking Products

Product Manager – Banking Products

Customer-Centric │ Strategy-Driven │ Results-Oriented

Location:

On-Site │ Charlotte, NC (Company HQ)

Experience

Required:

5+ Years in Banking / Financial Services Product Management

People Manager:
Yes (Cross-Functional Teams)

Reports To:

TBD

Classification:
Full-Time, Exempt

We are seeking a highly motivated and experienced Product Manager to own and drive all aspects of our banking product portfolio. This is a high-impact, highly visible role at the intersection of strategy, technology, and customer experience. You will work with the Executive team to set the vision, define the roadmap, and guide cross‑functional teams to deliver banking solutions that delight customers, outpace competitors, and generate sustainable business growth.

This is not a passive role. You will be expected to think like an owner, move with urgency, and balance long‑term strategic vision with near‑term execution. You thrive in a fast‑paced environment, know how to navigate complexity, and bring clarity to ambiguity. If you are energized by solving real financial problems for real people — and have the track record to prove it — this role was made for you.

• Continuously monitor the competitive landscape, including traditional banks, credit unions, neobanks, PFM(s) and fintech disruptors.
• Conduct in‑depth competitive analyses and translate findings into actionable product strategy and differentiation opportunities.
• Develop and maintain compelling positioning frameworks that clearly articulate our value proposition to customers, partners, and stakeholders.
• Identify market gaps and emerging trends to influence product investment decisions.

• Own the end‑to‑end banking product roadmap — from ideation through launch and iteration.
• Assist with defining and prioritizing features and enhancements based on customer needs, business goals, regulatory requirements, and technical feasibility.
• Collaborate with cross‑functional teams to drive timely, high‑quality product delivery.
• Develop & execute strategy for utilizing rewards and perks to entice sales, strengthen loyalty and promote the use of our card programs.
• Establish clear OKRs and KPIs for each product area and hold teams accountable to outcomes.

• Design and manage competitive, customer‑friendly pricing models for banking products including deposit accounts, checking accounts, cards, payment services and other products as may be needed.
• Develop and maintain pricing models of all products.
• Model revenue impact of pricing changes and new product structures.
• Evaluate fee structures, interest rates, and incentives (perks) to optimize customer acquisition, loyalty and profitability.
• Understand and optimize strategic product design impacts on unit P&L.

• Champion the voice of the customer at every stage of the product lifecycle.
• Partner with UX/Design to create intuitive, accessible, and engaging digital banking experiences across web and mobile.
• Drive usability testing, customer research, and journey mapping to surface friction points and prioritize improvements.
• Ensure our banking products meet or exceed the expectations of today’s digitally savvy consumers.

• Identify and evaluate relationships with key fintech partners, core processors, payment networks, and technology vendors.
• Assist with vendor selection processes including RFP/RFI, due diligence, contract negotiation, and ongoing performance management.
• Assist with building a strategic partner ecosystem that accelerates product capabilities and reduces time‑to‑market.
• Stay current on emerging technology providers and partnership…