Product Manager- Banking Products

Product Manager – Banking Products

Customer-Centric │ Strategy-Driven │ Results-Oriented

• Location:
  
  On-Site │ Charlotte, NC (Company HQ)
• Experience
  
  Required:
  
  5+ Years in Banking / Financial Services Product Management
• People Manager:
  Yes (Cross-Functional Teams)
• Reports To:
  
  TBD
• Classification:
  Full-Time, Exempt

We are seeking a highly motivated and experienced Product Manager to own and drive all aspects of our banking product portfolio. This is a high-impact, highly visible role at the intersection of strategy, technology, and customer experience. You will work with the Executive team to set the vision, define the roadmap, and guide cross-functional teams to deliver banking solutions that delight customers, outpace competitors, and generate sustainable business growth.

This is not a passive role. You will be expected to think like an owner, move with urgency, and balance long-term strategic vision with near-term execution. You thrive in a fast-paced environment, know how to navigate complexity, and bring clarity to ambiguity. If you are energized by solving real financial problems for real people — and have the track record to prove it — this role was made for you.

• Continuously monitor the competitive landscape, including traditional banks, credit unions, neobanks, PFM(s) and fintech disruptors.
• Conduct in-depth competitive analyses and translate findings into actionable product strategy and differentiation opportunities.
• Develop and maintain compelling positioning frameworks that clearly articulate our value proposition to customers, partners, and stakeholders.
• Identify market gaps and emerging trends to influence product investment decisions.

• Own the end-to-end banking product roadmap — from ideation through launch and iteration.
• Assist with defining and prioritizing features and enhancements based on customer needs, business goals, regulatory requirements, and technical feasibility.
• Collaborate with cross-functional teams to drive timely, high-quality product delivery.
• Develop & execute strategy for utilizing rewards and perks to entice sales, strengthen loyalty and promote the use of our card programs.
• Establish clear OKRs and KPIs for each product area and hold teams accountable to outcomes.

• Design and manage competitive, customer-friendly pricing models for banking products including deposit accounts, checking accounts, cards, payment services and other products as may be needed.
• Develop and maintain pricing models of all products.
• Model revenue impact of pricing changes and new product structures.
• Evaluate fee structures, interest rates, and incentives (perks) to optimize customer acquisition, loyalty and profitability.
• Understand and optimize strategic product design impacts on unit P&L.

• Champion the voice of the customer at every stage of the product lifecycle.
• Partner with UX/Design to create intuitive, accessible, and engaging digital banking experiences across web and mobile.
• Drive usability testing, customer research, and journey mapping to surface friction points and prioritize improvements.
• Ensure our banking products meet or exceed the expectations of today’s digitally savvy consumers.

• Identify and evaluate relationships with key fintech partners, core processors, payment networks, and technology vendors.
• Assist with vendor selection processes including RFP/RFI, due diligence, contract negotiation, and ongoing performance management.
• Assist with building a strategic partner ecosystem that accelerates product capabilities and reduces time-to-market.
• Stay current on emerging technology providers and partnership models relevant…