Vice President, Consumer Products & Growth - CouponFollow

About Coupon Follow

At Coupon Follow (Next Gen), a System1 company (NYSE: SST), we help over 25 million monthly users save money by connecting them with real, verified coupon codes from thousands of leading retailers. As one of the world's leading organic coupon sites, , we're rapidly expanding our product offerings, user experience, and strategic partnerships.

We are looking for a Vice President, Consumer Products & Growth to take end-to-end ownership of our browser extension and related mobile apps business, as well as new strategic growth products in the deals and savings space. This is a hybrid business owner / growth / product-owner role. You'll set the strategy for how we grow these businesses: marketing, installs, retention, and monetization, own the partner relationships that make that growth possible, and work hand-in-hand with product and engineering to ship the roadmap that gets us there.

You will be the single point of accountability for the business's performance and growth trajectory.

Responsibilities:

Strategy & Business Ownership

• Own the extension and related business plans and operating cadence, with accountability for revenue, forecasting, KPI performance, and resource allocation; identify performance gaps early and lead corrective actions across the organization.

• Define the growth strategy for the consumer product portfolio, setting the strategic priorities, growth levers, and market-positioning choices that will drive sustainable scale.

• Set strategic product direction and roadmap priorities to enhance the product experience and business metrics.

• Source and prioritize new business opportunities, evaluating build-vs-partner tradeoffs and sizing potential impact.

• Build and scale a high-performing team to drive the business, establishing clear processes, staffing models, and quality standards to maintain strong user experience as volume grows.

Performance & Analytics

• Own performance management of the Coupon Follow browser extensions and mobile apps — analyzing, interpreting, and reporting on funnel, acquisition, retention, and cashback performance data.

• Establish the reporting cadence and metrics framework the business is run against, surfacing insights and recommendations to leadership.

Growth Partnerships & Distribution

• Own the strategy and execution for performance-based CPA/CPI partnerships that drive installs, activation, and monetization.

• Manage the creator/UGC growth function against clear performance targets.

• Build and grow high-value partner distribution relationships across affiliate networks, merchants, and other distribution partners, with a clear focus on scalable, pay-for-performance models.

• Design, test, and optimize CPA (cost per action) and CPI (cost per install) offers, payout structures, and tracking frameworks to maximize efficient growth and LTV.

• Work closely with the partnerships team to align affiliate network and merchant relationships with the extension/app business, ensuring clear KPIs, attribution, and payout accountability.

• Define and track partner performance metrics (e.g., eCPI, eCPA, ROAS, retention cohorts) and run regular partner reviews to scale winners and cut underperformers.

Compliance & Risk

• Ensure compliance with tracking technologies, digital marketing standards, and affiliate network stand-down rules.

• Collaborate with product, data, and legal to ensure compliant tracking, fraud prevention, and clean integration of partner-sourced traffic into the extension funnel.

Cross-functional Execution

• Manage and develop the paid growth function responsible for day-to-day channel execution - approve budgets, targets, and LTV-based guardrails while holding the team accountable for efficient, scalable growth.

• Partner closely with product and engineering to translate strategy into a shipped roadmap.

• Act as the connective tissue between partnerships, product, engineering, and leadership to keep the extension business aligned and moving.

Required Qualifications:

• 8+ years of relevant experience with responsibility for consumer and product activities (e.g. product growth, product management, GM or P&L owner).

• Demonstrated success developing and scaling performance-based growth programs, including CPA/CPI partnerships, affiliate channels, or other pay-for-performance distribution models.

• Proven track record building, launching, and maintaining high-scale, successful products.

• Experience strategically influencing and aligning senior stakeholders and key partners to consistently drive action,…