Social Content Producer

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow. NASCAR seeks a talented professional to join in the position of Social Content Producer based in our Charlotte, North Carolina office.

As a Social Content Producer at NASCAR, you’ll help push the brand forward by creating bold, social-first content that actually shows up in people’s feeds. You’ll concept, shoot, and edit short-form video for platforms like Tik Tok, Instagram Reels, X, and Facebook, across both @NASCAR and our track channels, bringing the sport, its drivers, and the energy around it to life.

This role is perfect for a visual storyteller with strong creative instincts and a real pulse on the internet and what breaks through. We’re looking for someone who is curious, proactive, and comfortable testing ideas in real time. The Social Content Producer plays a key role in evolving how NASCAR shows up on social, keeping the work fun, pushing creative boundaries, while showcasing the sport.

• Develop, produce, and edit social-first content that highlights driver personalities, taps into NASCAR’s history and fandom, delivers the on-track product in a fresh way, and gives fans access (approximately 65% of the role).
• Support at-track and event coverage by collaborating with the Sr. Manager and social team on race-weekend shot lists, traveling to events, and producing content on site that delivers against the creative vision (approximately 35% of the role).
• Contribute to creative strategy and ideation, helping shape new social ideas that grow the audience and move the NASCAR brand forward.
• Proactively pitch, storyboard, and concept original social-first content for NASCAR and track social channels.
• Contribute to paid social video efforts as needed, taking what we learn on organic social and using it across marketing efforts.
• Manage projects end-to-end, from concept through execution, ensuring work meets quality and timeline expectations.
• Collaborate closely with teams across social, marketing, creative design, digital, editorial, and broadcast.
• Stay current on platform trends, formats, and tools, bringing fresh thinking into the work.
• Use performance data and analytics to help evaluate content and inform future creative decisions.

• Bachelor’s degree in a related field or a minimum of two (2) years related experience, internship, and/or training; or equivalent combination of education and experience.
• 2 to 5 years of professional experience in video production, preferably with a focus on social media or digital content.
• Proficient shooting high-quality video on lightweight camera setups in fast-moving environments
• Proficient in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar.
• Strong understanding of the best practices for social-first content on Instagram Reels, Tik Tok, You Tube, Facebook, X.
• Ability to work collaboratively in a fast-paced and creative team environment.
• Excellent organizational and time management skills with the ability to manage multiple projects simultaneously.
• Demonstrate strong creative judgment, with a keen understanding of why certain formats and moments work on specific platforms
• Thrive in a fast-paced, deadline-driven environment, demonstrating flexibility and the ability to adapt quickly to changing priorities and tight timelines.
• Experience with motion graphics and visual effects using Adobe After Effects.
• Familiarity with the sports industry, particularly motorsports.
• A portfolio showcasing successful social-first video projects and innovative content strategies.

Apply Now!

Learn more about this role and our team by applying at  for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally.

It won’t take…