Social Media Content Specialist

Social Media Content Specialist Position Information

Position Number: 009057

Vacancy Open to:
All Candidates

Working Title:

Social Media Content Specialist

Position Designation: EHRA Non-Faculty

Employment Type:

Permanent
- Full-time

Months per Year: 12

Work Schedule:

Variable schedule with 40 hours per week. Will include some weekends and evenings in specific scenarios. Typical university hours are Monday
- Friday, 8:00 am - 5:00 pm.

Hours per week: 40

FLSA Status:
Exempt

Division:
University Advancement

Department:
University Comm & Marketing (Adm)

Work Location:

Atkins Library

Salary Range: $62,115 - $70,000

The Social Media Content Specialist role is responsible for the execution of high-quality, engaging multimedia content for UNC Charlotte's flagship social media channels operated by University Communications (UCOMM). In partnership with the broader social media team, this position brings content to life through hands‑on technical production: capturing, editing, and delivering compelling video, photography, and graphic assets tailored for all social platforms (currently Instagram, Tik Tok, You Tube, Linked In, and Facebook).

In addition to the execution of content, this role will also be responsible for contributing to social media content idea generation, activating on real‑time content opportunities, strategically applying the Charlotte brand across all digital content, ensuring consistency among cross‑channel content production, production coordination, and consultation on social media content production best practices.

• Social Media Video Production: Execute end-to-end video creation (planning, filming, editing, color grading, captioning, etc.) for flagship channels, executing both highly polished planned content and trend-based, quick‑turn content.
• Photography & Visual Design Execution: Capture high‑quality photo assets for social channels in both staged and organic settings; produce clean, brand‑aligned graphics, overlays, and templates to support social campaigns.
• Real‑Time Event Capture & Quick‑Turn Delivery: Attend campus events, traditions, and live opportunities to capture and deliver same‑day or next‑day photo and video content that highlights campus culture and student life.
• Shoot Logistics & Talent Coordination: Coordinate production details with featured subjects (students, faculty, leadership, alumni), including securing shoot locations, setting up camera/audio gear, providing script/attire guidance, and managing on‑set flow.
• Equipment & Digital Asset Management: Maintain departmental social media production gear (cleaning, charging, logging, and booking); organize and archive raw and finished video/photo files using established naming conventions and digital asset management systems.
• Visual Identity Application: Apply Charlotte Social's visual editing identity across all produced media, maintaining set standards for color grading, typography, closed captioning, and brand presentation.
• Creative Collaboration & Concept Pitching: Partner with social media managers to review asset performance, test new visual content styles, and pitch creative video and photo concepts for upcoming university initiatives.

• Perform administrative tasks related to equipment maintenance, software updates, or specialized production needs as assigned.
• Assist in guiding student workers, interns, or peer contributors on camera operation, audio setup, and basic video editing workflows.
• Participate in department‑wide meetings, team creative sessions, and relevant professional development opportunities.
• Provide backup technical support for broader UCOMM live streaming, emergency communications, or university‑wide media capture during major campus events.

• Bachelor's degree in Communications, Marketing, Digital Media Production, Film/Video Production, or a related field; or
• An equivalent combination of education and professional visual production experience.

• 2‑4 years of experience producing short‑form video, photography, and social graphics for a brand, agency, or…