Head of Product, Textiles & Furniture

Position at HBF HBF, a subsidiary of HNI Corporation, is a premium workplace furnishings brand recognized for sophisticated design, exceptional materials, distinctive textiles, and a refined yet provocative aesthetic. Operating as a focused and entrepreneurial business within HNI’s broader family of workplace brands, HBF combines the agility and creative energy of a niche design company with the capabilities and resources of a large global organization.

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HBF, a subsidiary of HNI Corporation, is a premium workplace furnishings brand recognized for sophisticated design, exceptional materials, distinctive textiles, and a refined yet provocative aesthetic. Operating as a focused and entrepreneurial business within HNI’s broader family of workplace brands, HBF combines the agility and creative energy of a niche design company with the capabilities and resources of a large global organization.

or visit  to learn more about this unique brand.

The Head of Product is a senior product marketing and portfolio leader responsible for the strategy, development, commercialization, and lifecycle management of HBF’s Furniture and Textiles portfolios. This role combines the strategic scope of a senior product portfolio leader with active, hands‑on participation throughout the product development process.

Working closely with Design, Marketing, Sales, Operations, Finance, Supply Chain, and HNI’s broader shared‑service organizations, the Head of Product translates market opportunities and the HBF brand vision into a compelling portfolio of commercially successful products. The role participates throughout the product lifecycle—from identifying opportunities and developing concepts through design, development, launch, portfolio management, and eventual product rationalization.

The ideal candidate is a product leader with the sensibilities of both a businessperson and a design advocate. They understand the financial and commercial disciplines required to manage a successful portfolio, but they are equally comfortable discussing materials, finishes, colors, form, visual presentation, and the emotional response that distinguishes an exceptional product from a merely functional one.

They are energized by the opportunity to work within a smaller, design‑driven brand where senior leaders remain close to the product and where speed, judgment, and individual contribution matter.

Just as importantly, the successful Head of Product will be a compelling champion for HBF within the larger HNI organization. They possess the executive presence to explain why a specialized opportunity matters, the financial and strategic discipline to support that argument, and the relationship‑building skills to secure the resources and organizational commitment necessary to turn a strong design concept into a successful commercial product.

• Partner closely with internal and external designers to develop products that reinforce HBF’s distinctive design identity.
• Apply strong aesthetic judgment when evaluating product concepts, materials, colors, textiles, finishes, photography, and presentation.
• Balance commercial considerations with the creative integrity and differentiated design perspective expected of a premium furnishings brand.
• Help ensure individual product introductions contribute to a cohesive portfolio while retaining the originality and visual impact associated with HBF.
• Maintain awareness of developments in architecture, interiors, furniture, textiles, materials, fashion, and adjacent design disciplines that may influence future portfolio opportunities.

• Serve as a visible and persuasive advocate for HBF and its product portfolio within HNI Corporation.
• Communicate HBF’s product strategy, market opportunity, priorities, and resource requirements to senior leaders and shared‑service partners.
• Develop compelling business cases that articulate both the financial opportunity and strategic importance of product investments.
• Build alignment across functions and organizational…