M&E Area Manager

Introduction

As a pioneer in the Charter school movement, CSUSA is one of the fastest-growing education management organizations in the United States, providing a wide variety of educational choices to over 82,000 students in more than 150 schools across Florida, South Carolina, North Carolina, and Louisiana.

Charter Schools USA (CSUSA) is one of the largest and highest performing education management companies in the United States, proudly serving over 82,000 students in over 150 schools in four states. Founded by Jonathan Hage in 1997, CSUSA's mission is a Relentless Commitment to Student Greatness in School and in Life™. CSUSA provides an academically rigorous education to students equipping them with real world readiness, prepared for college or career after graduation.

With an unwavering dedication to the success of students from every background, CSUSA is closing the gaps in achievement and opportunity, keeping our promise of Strong Minds, Good Hearts™.

To join a team of people with the mission:
Relentless Commitment to Student Greatness in School and in Life™. If you love inspiring and motivating young learners and want to put students first in education, CSUSA is the right place for you. We deliver on our promise of Strong Minds, Good Hearts™ through an education model that gives every student the opportunity for success. As a Marketing and Enrollment Area (M&E) Area Manager, you will be responsible for the school-based marketing and enrollment efforts at Charter Schools USA schools in their assigned area.

Ultimate success is reaching programmatic capacity by recruiting new students and retaining existing ones.

Marketing and Enrollment (M&E) Area Subject Matter Expert and Point of Contact

• Creates a strong working relationship with stakeholders with proactive and consistent
• Meets with state and school stakeholders periodically to work/report on the development and execution of marketing plans, prioritize efforts, and advise and prepare for future
• Provides day-to-day local/school marketing and enrollment support and provides ongoing guidance
• Works with National M&E to ensure local alignment and compliance with corporate strategy/plans, best practices, guardrails, and policies/procedures; and maximizes the scalability/ROI of
• Maintains knowledge of market insights and developments and innovative M&E developments and recommends strategies and initiatives that improve relevance and performance of M&E efforts
• Acts as a conduit of information/insights between local, state/area, and national
• May collaborate and support cross-functional national marketing efforts that affect local
• Acts as the agency/vendor's single point of contact to facilitate local/school
• Updates board stakeholders on market insight, M&E performance, and future efforts/direction as needed
• Collaboratively develops and oversees fully integrated school M&E plans, ensuring leveraging of school identities and consumer understanding, and integration of Corporate M&E strategies and policies
• Supports annual marketing and enrollment budget efforts and oversees management at the school level
• Attends professional development opportunities to update skills and understanding of M&E practices and associate CSUSA software and hardware

Awareness and Consideration of CSUSA Schools (Marketing)

• Helps school develop or refine school identities
• Communicates CSUSA and School branding policies/standards and reviews school content/creative accordingly
• Works with nationally approved marketing/creative agencies, providing creative direction in support of school initiatives such as web designs, collateral development, and the Creative used in ad campaigns
• Identifies needs for and manages the development of marketing assets such as collateral and signage
• Consults/ advises on how to best address/leverage local outreach and partnership opportunities -- on and off-premise activities, promotions, and
• Ensures schools are appropriately equipped with material to excel. Materials can include signage, presentations, emails, flyers, , and facilitates to deliver on those as needed.
• Advises on…