Fractional Growth Lead

Role & responsibilities

We're seeking a Fractional Senior Growth Operator to lead a comprehensive funnel rebuild over 16 weeks. This is a hands‑on execution role requiring deep expertise in US D2C health marketing and personal experience converting consumers in chronic‑care funnels.

• Funnel Diagnosis (Weeks 1-3):
  
  Audit existing customer acquisition funnel and produce a written diagnostic memo identifying root causes across four categories: tracking integrity, offer-market fit, creative/angle effectiveness, and post-click experience. Include probability weights and supporting evidence.
• Campaign & Infrastructure Audit:
  
  Review all live Meta and Google campaigns, landing pages, Hub Spot configuration, analytics setup (Post Hog, GA4, Meta CAPI), and compliance status (LegitScript, NABP certification, healthcare tier classification).
• Competitive & Positioning Analysis:
  
  Map iHealD's positioning against the live US competitive set and listen to customer calls to identify objection patterns and positioning gaps.
• Go-to-Market Strategy:
  
  Pressure-test three positioning thesis angles (e.g., GLP-1 Companion, Diabetes Reversal, CGM+) and recommend the lead thesis with supporting offer design and funnel architecture.
• Offer Design:
  
  Design pricing, inclusions, program length, eligibility criteria, and funnel architecture (ad landing quiz consultation enrollment) with proof assets and testing sequence.
• Pilot Execution (Weeks 6-12):
  
  Run a $7,000/month spend pilot without budget increase, shipping 2-3 new ad angles with creative briefs and rebuilding 1-2 landing pages aligned to the redesigned offer.
• Tracking & Compliance Fixes:
  
  Establish proper Post Hog event taxonomy, Meta CAPI with server‑side payload cleansing, Google conversion tracking, UTM hygiene, and resolve any LegitScript or certification gaps blocking campaign approval.
• Hub Spot Lifecycle Setup:
  
  Build lifecycle stages, nurture sequences (email + SMS), and abandoned‑funnel recovery flows aligned to the new funnel architecture.
• Team Handoff (Weeks 12-16):
  
  Co-screen and co‑interview three India‑based hires (Growth Lead, Performance Marketing Specialist, CRM & Lifecycle Specialist). Document the rebuilt funnel comprehensively: thesis, angles, creative briefs, landing pages, Hub Spot configuration, SMS sequences, success metrics, kill criteria, and scaling rules.
• Founder Counsel:
  
  Provide weekly 1:1 strategic guidance with honest dissent. Challenge offer, positioning, price, and program structure as needed. Identify and communicate product‑side vs. marketing‑side issues.

• D2C Health Funnel Expertise (Non‑Negotiable):
  
  Personally driven first‑conversion or first‑100‑conversion stages of a US D2C health funnel in chronic‑care, GLP‑1, diabetes, CGM, metabolic, or directly adjacent space. You must be able to name the company, your role, the outcome, and provide a referenceable contact.
• Growth Marketing Background:10‑15+ years total in growth/performance marketing with at least 4 years in US D2C health, telehealth, or chronic care.
• Copywriting:
  
  Personally written ad copy that converted on US health audiences (not briefed copywriters).
• Platform Expertise:
  
  Advanced hands‑on experience with Meta Ads Manager, Google Ads, Hub Spot (Marketing Hub + Sales Hub), GA4, and Post Hog.
• Healthcare Compliance:
  
  Experience navigating Meta 2025‑2026 healthcare tier restrictions (Tier 2/3) and technical workarounds. Experience navigating Google healthcare advertising policies and LegitScript/NABP certification processes.
• Team Leadership:
  
  Has hired and trained junior growth teams before.
• US Healthcare Consumer Instinct:
  
  Direct experience speaking to Americans with diabetes or on GLP‑1 medications.
• Communication:
  
  Strong written communication skills and ability to provide strategic counsel with honest dissent.

You should be proficient with:

• Funnel diagnostics and root‑cause analysis
• Offer design and positioning strategy
• Ad copy writing and creative angle development
• Meta Ads Manager (advanced, including Tier 2/3 workarounds)
• Google Ads (advanced, including LegitScript‑certified accounts)
• Hub Spot Marketing Hub + Sales Hub (advanced)
• GA4 + Google Tag Manager (server‑side)
• Post Hog with Max AI
• Microsoft Clarity or Hotjar
• Quiz funnel tools (Typeform, , Heyflow)
• SMS platforms (QUO, Twilio basics)
• Zapier
• Looker Studio
• Competitive intelligence tools (Atria, Superads)
• AI tools (Claude/ChatGPT at fluency level)
• Pixel debugging and analytics troubleshooting
• Hub Spot workflow auditing
• SQL query writing
• Google Search Terms report analysis
• First‑party data operations and server‑side CAPI payload cleansing