Media Buyer — Meta Lead Gen & Creative Strategy

Paid Social Media Buyer - Meta Lead Gen & Creative Strategy

Remote
· Contractor
· Long-term opportunity

NEW ERA Digital Marketing helps painting contractors across the U.S. and Canada grow through paid advertising.

We do not work with every industry.

We work with painting companies.

That means our campaigns need to do more than generate cheap leads.

They need to generate real homeowner interest, booked estimates, and results our clients can feel in their business.

That is why we are hiring a Paid Social Media Buyer - Meta Lead Gen & Creative Strategy.

This role is for someone who can help manage Facebook and Instagram lead-generation campaigns, improve campaign performance, think through creative angles, protect lead quality, and communicate clearly with the team.

This is not just a “boost posts and check CPL” role.

You need to understand campaign setup, lead forms, creative testing, optimization, reporting, and what happens after a lead comes in.

Help NEW ERA deliver better campaign results for painting contractors.

That means:

• Leads are being generated.

• Lead quality is being watched.

• Campaigns are being reviewed consistently.

• Creative angles are being tested.

• Client feedback is being used.

• Changes are being documented.

• Updates are clear.

Issues are escalated before they become bigger problems.

Your job is to help make the paid ads side of the business cleaner, sharper, and more reliable.

You will help with:

• Creating, launching, and managing Meta ad campaigns

• Setting up Facebook lead forms

• Reviewing campaign performance

• Optimizing ads based on data, lead quality, and client feedback

• Testing new ad creatives, hooks, angles, and copy

• Reviewing CTR, link CTR, CPM, CPL, booked appointments, and lead quality

• Helping identify why campaigns are underperforming

• Documenting campaign changes and test results

• Sending or preparing weekly/biweekly Loom updates

• Communicating campaign issues, ideas, and next actions clearly

• Working with the creative team to request or improve ad assets

• Helping maintain campaign logs, reports, and optimization notes

The internal role package for this position already includes campaign setup, lead-form QA, routing/tracking checks, launch QA, optimization cadence, lead-quality troubleshooting, creative angle iteration, AI-assisted creative workflow, campaign logs, Loom updates, and escalation expectations.

Good media buying at NEW ERA is not just low CPL.

A campaign with cheap leads but poor booked appointments is not a win.

A campaign with higher CPL but better estimate quality may be more valuable.

You need to think beyond surface-level metrics.

We care about:

• ROAS

• CPA

• Cost per booked estimate

• A  %

• CPL

• Lead quality

• No-shows

• Spam or bad-fit leads

• Client feedback

• Creative fatigue

• Downstream business results where available

Your job is to help us understand what is actually happening, not just what the ad dashboard says.

You understand our clients, offer, campaign structure, SOPs, and quality standards.

You can review accounts, identify obvious issues, help with campaign QA, and document what you’re seeing.

You complete supervised campaign setup or optimization work.

You send a practice Loom or written update for review.

You can help manage 2-4 accounts with review.

You understand our optimization cadence.

You can identify lead-quality issues, recommend form/copy/creative changes, and document your work clearly.

You are no longer waiting to be told every small next step.

If you are performing well, you can help manage 4-6 accounts more independently.

You are reviewing campaigns consistently, documenting changes, communicating clearly, and escalating issues when needed.

The…