Senior Paid Social Manager

The Opportunity

Pillar4 Media is seeking a Senior Paid Social Manager to join its fast-growing team.

Pillar4 is looking for a highly skilled and results-driven Senior Paid Social Manager to join our dynamic team. The ideal candidate will have a strong understanding of paid social strategy, e-commerce, digital marketing, creative optimization, and advanced analytics. This teammate will be responsible for leading the strategy development, execution, and optimization of paid social campaigns across platforms such as Meta, Tik Tok, Reddit and others designed to engage new audiences, drive efficient acquisition, and scale revenue growth.

Pillar4's mission is to help people live healthier lives with access to trusted resources, in-depth product reviews and supportive communities. Our vision is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition, and mental health.

Reporting to the VP of Paid Media and Analytics, the Senior Paid Social Manager will:

• Lead the strategy, execution, and optimization of full funnel paid social campaigns that drive engagement, efficient acquisition, and measurable revenue growth.
• Own the Paid Social P&L statement, optimizing key performance metrics such as CPA, ROAS, and conversion rate, translating insights into clear recommendations and reporting performance to stakeholders.
• Develop and refine audience strategies across prospecting, retargeting, and retention, leveraging analytics and segmentation.
• Monitor platform signals, auctions, and delivery trends to proactively adjust budgets, bids, and targeting.
• Maintain rigorous data hygiene with accurate pixel implementation, conversion tracking, and event prioritization across platforms.
• Own and execute a testing roadmap that continuously tests creative concepts, formats, CTAs, audiences, and placements.
• Partner with cross-functional teams such as Paid Search, Design, Product, Technology, and Partnerships to execute on paid social strategies. Manage relationships with platform reps and external partners to unlock betas, troubleshoot issues, and gather strategic recommendations.

• Bachelor's degree in Business, Marketing, Communications, or a related field (preferred).
• 3+ years of experience managing paid social campaigns and broader digital marketing programs.
• Deep proficiency with major paid social platforms and tools (e.g., Meta Ads Manager, Tik Tok Ads, Google Tag Manager, attribution platforms, etc.).
• Experience with A/B testing, audience segmentation, creative experimentation, reporting, and optimization.
• Strong understanding of data tracking, including pixels, conversion APIs, event prioritization, and data hygiene best practices.
• Strong analytical mindset and experience with data analytics tools. Proven track record of driving measurable results through a data-driven approach.
• Strong creative skills with a keen eye for design and content that drives action and resonates with target audiences.
• Ability to work in a fast-paced and ever-changing environment.

• Openness to feedback and collaboration:
  You'll be working closely with folks across different teams, so you'll need to be open to the process and accept feedback and critique.
• Strong communication skills:
  You'll have the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team.
• Alignment with Pillar4's culture:
  We live by our values and expect our team to buy in.
• Act with focus
• Get after it
• Grow without limits
• Build the team
• Obsess Over Customers
• Commit to Service
• Entrepreneurial spirit:
  Our team members act like entrepreneurs in that we are incredibly driven, agile, goal-oriented, and are always up for a challenge.

• Results:
  Pillar4 has built the #1 digital media company in the sleep health and hygiene space and is profitably expanding into fitness, nutrition, and mental health verticals.
• Stability:
  We are privately owned, have a holding period of forever, and have significant cash to invest.
• Exposure:
  You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed hundreds of employees, and run campaigns with Fortune 500 brands.
• Market landscape:
  The $4 trillion health and wellness market is a highly relatable industry that is transforming. There's no better time than now to be building a business in this space.
• Career growth:
  There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
• Learning:
  We are a mighty team with subject matter experts in creative, branding, content strategy, SEO, paid media, and more. The opportunity to grow new skills and learn from smart people is endless.
• Impact-focused:
  Opportunities to take part in our quarterly initiatives with organizations like Beds for Kids and The Green Chair…