Senior Specialist, Digital Merchandising

Job Profile Summary

This role is part of the Digital Merchandising team within the broader digital organization and is responsible for driving best-in-class execution and optimization of digital merchandising across in-store, mobile/web, and third-party marketplace/delivery platforms. The Digital Merchandising Senior Specialist ensures customers accurate, consistent, and high-performing digital experiences by ensuring end-to-end item and content execution, quality assurance, and performance monitoring—translating insights into actions that improve conversion and customer experience.

Essential Duties

This position includes, but is not limited to, the following essential job duties, responsibilities, and requirements:

• Lead execution of recurring (period-based) digital merchandising updates across web, app, and third-party platforms, ensuring accuracy, completeness, and on-time delivery.
• Own end-to-end digital item setup and maintenance, including product naming conventions, descriptions, imagery, item attributes, categorization, and customer-facing presentation, ensuring content is optimized for discoverability and conversion.
• Support and execute digital merchandising tactics that align to enterprise category and promotional strategies, including featured placements, collections, seasonal sets, and supported campaigns.

• Own quality assurance processes across product launches, promotions, and content placements, validating that content and offers render correctly across platforms and align to brand and experience standards.
• Proactively identify and resolve execution issues (incorrect item details, missing assets, pricing/offer errors, platform display issues), coordinating cross-functional partners and escalating to technology teams or third-party platforms as needed.
• Establish and maintain standard QA routines and launch readiness checklists that reduce defect rates and drive consistent execution across teams and tools.

• Monitor digital storefront performance using dashboards and platform reporting to identify trends and opportunities across categories, placements, campaigns, and third-party collections.
• Translate performance signals into actionable recommendations such as:
  • optimizing featured assortments and collections
  • improving product detail presentation and content quality
  • adjusting placement strategy to improve conversion or attach
  • resolving recurring operational blockers impacting performance
• Contribute to weekly and period-based reporting, ensuring stakeholder partners receive clear insights, performance updates, and recommended actions.

• Partner with Marketing, Merchandising, Retail Media, and Digital teams to coordinate execution needs, timelines, approvals, and dependencies to ensure cohesive digital customer experiences.
• Provide operational guidance to stakeholders on digital merchandising standards, workflows, and best practices to improve request quality, reduce rework, and increase speed to market.
• Coordinate with external agencies and platform partners to ensure creative assets, copy, and technical specifications are met and delivered on schedule.

• Own day-to-day operational support for third-party marketplace catalogs (e.g., Door Dash), ensuring catalogs are accurate, maintained, and aligned to enterprise merchandising priorities.
• Support platform assortment updates, collection builds, and issue resolution related to catalog synchronization, item availability, and customer-facing ordering accuracy.

• Maintain, enhance, and operationalize SOPs and documentation for digital merchandising workflows, ensuring clarity and repeatability across core processes.
• Identify recurring issues and opportunities for operational improvement; develop and implement solutions that increase execution quality, efficiency, and cross-functional alignment.
• Contribute to ongoing development of…