Manager, Advanced Business Analytics

Overview

General information Career area Marketing Work Location(s) 601 S. Tryon Street, NC Remote? No  # 21570 Posted Date 02-03-26 Working time Full time

Ally and Your Career Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion.

From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. You’re constantly evolving, so shouldn’t your opportunities be, too?

Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role s specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

The Manager, Advanced Analytics will be responsible for the implementation of marketing technologies to support the execution and analysis of database marketing campaigns for Ally. As an integral part of the database marketing team, this person will interact with technology, business partners on the marketing team and line of business to support the execution of marketing campaigns.

At this time, Ally will not sponsor a new applicant for employment authorization for this position.

• Work closely with business and technology partners to effectively plan and manage highly integrated projects in support of email/direct mail campaigns based on detailed customer characteristics, legal regulations, statistical models and client requests.
• Develop and implement test plans to compare campaign setup, audience segmentation, delivery, and performance metrics between multiple systems.
• Acts as team s interface to IT and Business Partners; develops/maintains strong relationship with vendor teams and vendor management.
• Lead a team of two analysts by providing direction and oversight to project teams to design, develop, deploy and sustain solutions that maintain marketing operations.
• Responsible for resolving issues and mitigating risks, escalating issues/ risks when appropriate.
• Translate business partner requirements into technical specifications.
• Conduct detail-oriented validation audits of all deliverables to ensure 100% accuracy of campaign data.

• 5+ years of professional experience in campaign management and analysis required.
• Experience working in financial services preferred.
• Experience leading teams preferred.
• Bachelors degree in Computer Science, Marketing or related field preferred.
• Strong technical abilities leveraging programming tools such as SAS EG, SAS Viya, SQL, Snowflake, Python or R required.
• Experience in system migration and/or integration projects preferred.
• Ability to manage multiple projects at once.
• Ability to work with diverse business partners with competing objectives.
• Attention to detail and strong focus on quality.
• Professional communication across roles and functions throughout the organization.

Ally s compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:

• Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).
• Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company…