Principal Designer

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Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

The Principal Experience Designer (XD) delivers business objectives through the creation of superior user experiences for Truist clients, prospects, and employees with leadership and strategy responsibilities that cross multiple teams. The Experience Designer develops solutions within assigned business segments and across multiple channels (digital, in-branch, call center, etc) to create a competitive advantage in client experience - a key evaluation criterion for our clients and critical to the success of products.

• Direct (but not line manage) teams of experience designers to create solutions
• Translate user needs and business requirements into compelling experiences. Design and deliver user journeys, user flows, wireframes, high fidelity comps, and interactive prototypes across a variety of devices and interfaces.
• Create/invent highly innovative business opportunities that expand the value delivered to clients through digital and physical experiences. Create world-class, end-to-end experiences and lead special/innovation projects.
• Create an experience design strategy and future vision for assigned product(s) and utilize that strategy to drive significant improvement in XD key performance indicators that correlate with business revenue and financial key performance indicators. Prioritize the focus of XD efforts on those areas that deliver value to the client and value to the business.
• Foster productive partnerships with partners and know when and how to push design professionally
• Drive client acquisition, satisfaction, and retention through creation of proven industry leading user experiences and interfaces that will be developed into prototypes and future products and create a competitive advantage in user experience. Recommend and utilize user research on those experiences to scientifically measure and benchmark performance
• Develop customer understanding models that collect data obtained about our clients through user research, client feedback obtained through various channels (social media, phone channel, chat, feedback lines, etc), and 3rd party research and interpret that data to create a usable model of our clients
• Develop new design methods and practices that drive value. Educate team members on those.
• Foster communication and cohesion between internal teams and functions.
• Understanding of broader organizational context and goals.

• BA/BS degree in User Experience, Interaction Design, Graphic Design, Web Design, Service Design, Communication Design, Computer Science, Psychology, HCI, Human Factors, other related field or equivalent work experience.
• Minimum of 6 years of relevant experience.
• Excellent time management and organizational skills with the ability to manage several work streams simultaneously.
• Demonstrated ability to influence product direction through a deep understanding of users and design concepts
• Strong communication and presentation skills.
• Mastery of UX and UI standards.
• Basic understanding of CSS/HTML and Content Management Systems.
• Possess an understanding of the intersection of technology and human behavior

• Advanced degree (MS or PhD) User Experience, Interaction Design, Graphic Design, Web Design, Service Design, Communication Design, Computer Science, Psychology, HCI, Human Factors, other related field or equivalent work experience.
• Advanced experience creating…